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Title:KITAJSKA, PRILOŽNOST ALI TVEGANJE ZA NEMŠKO AVTOMOBILSKO INDUSTRIJO - PRIMER BMW
Authors:Grmek, Tine (Author)
Ovin, Rasto (Mentor) More about this mentor... New window
Files:.pdf UNI_Grmek_Tine_2014.pdf (776,67 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Nemška avtomobilska industrija je zelo pomembna za nemško gospodarstvo in zaposlovanje. Pomembni avtomobilski trgi za nemško avtomobilsko industrijo so poleg evropskega in ameriškega, še kitajski. Kitajska ima visoko gospodarsko rast in z njo se povečuje tudi povpraševanje po avtomobilih. Večina kitajskih proizvajalcev avtomobilov je v državni lasti. Ker kitajskim proizvajalcev manjkajo izkušnje, se združujejo v »Joint Venture« z mednarodnimi proizvajalci vozil. Kitajski trg ima vedno večjo kupno moč in kadar se Kitajec odloči za nakup avtomobila želi nekaj konkretnega, zato so nemški avtomobili zelo priljubljeni. Na kitajskem se tudi veliko pričakuje od električnega avtomobila, saj bi pri proizvodnji le teh kitajski proizvajalci imeli konkurenčno prednost pred mednarodnimi proizvajalci, saj imajo veliko izkušenj z proizvodnjo baterij. V diplomskem seminarju je predstavljena tudi ena najuspešnejši globalnih znamk BMW in njeno sodelovanje z Brilliance na kitajskem trgu.
Keywords:nemška avtomobilska industrija, Joint Venture, kitajski proizvajalci vozil, kitajski avtomobilski trg, BMW
Year of publishing:2014
Publisher:[T. Grmek]
Source:Maribor
UDC:629.3
COBISS_ID:11774492 Link is opened in a new window
NUK URN:URN:SI:UM:DK:OR1LBN0Q
Views:636
Downloads:71
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:CHINA, AN OPPORTUNITY OR A RISK FOR THE GERMAN AUTOMOBILE INDUSTRY - THE CASE OF BMW
Abstract:The German automotive industry is of great importance for the German economy and employment. Important automotive markets for the German automotive industry in addition to the EU and the U.S. is China. China has a high economic growth and this also increases the demand for cars. Most Chinese car manufacturers are state-owned. Because Chinese manufacturers lack the experience, they are combining in "Joint Venture" with international vehicle manufacturers. The Chinese market has an increasing purchasing power and when the Chinese people decide to buy a car, they want something concrete, so German cars are very popular. In China, a lot is expected of the electric car, because in the production of these Chinese producers could have a competitive advantage over international producers, because they have a lot of experience in the manufacture of batteries. The graduate seminar presents one of the most successful global brands BMW and its cooperation with Brilliance in the Chinese market.
Keywords:German automotive industry, Joint Venture, Chinese vehicle manufacturers, Chinese car market, BMW


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