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Title:ZAUPANJE KOT TEMELJ POSLOVANJA Z BANKO
Authors:Bokan, Marjetka (Author)
Taškar Beloglavec, Sabina (Mentor) More about this mentor... New window
Files:.pdf VS_Bokan_Marjetka_2014.pdf (974,28 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Zaupanje komitentov v poslovanje bank je pojem, o katerem se trenutno dosti govori. Nahajamo se v finančni krizi, kjer je zaupanje toliko bolj pomembno. Zato smo se odločili za diplomski seminar, katerega namen je bil spoznati mnenje komitentov o zaupanju v poslovanje z banko in ali se je njihovo mnenje v času finančne krize spremenilo. Opredelili smo banko in njene značilnosti. Najbolj smo se osredotočili na pojem zaupanje in njegov vpliv na poslovanje z banko. Ugotovili smo, da je zaupanje zelo pomembno pri poslovanju z banko ter da je od tega odvisno, ali bo komitent še naprej uporabljal bančne storitve izbrane banke ali pa jo bo zamenjal. Vsaka pozitivna izkušnja z banko pomeni dober temelj za nadaljnje posle in povečuje možnost uspešnega in dolgotrajnega sodelovanja. Komitenti, ki bodo zaupali v poslovanje bank, bodo tako zadovoljni in ostali zvesti izbrani banki. V diplomskem seminarju podajamo ugotovitve, ki smo jih pridobili z raziskovanjem. Ugotovljeno je bilo, da zaupanje v banke še obstaja, ampak se zmanjšuje. Komitenti od bank pričakujejo enakovreden in pošten odnos do vseh in pri vsakem poslu. Povzamemo lahko, da kljub vsemu obstaja zaupanje v poslovanje bank in če bodo banke uspele ohraniti to zaupanje, se bodo lahko gradili nadaljnji odnosi vzpostavljeni na temelju zaupanja.
Keywords:zaupanje, banka, bančne storitve, poslovanje bank, komitent, finančna kriza, zadovoljstvo, zvestoba
Year of publishing:2014
Publisher:[M. Bokan]
Source:Maribor
UDC:336.71
COBISS_ID:11688476 Link is opened in a new window
NUK URN:URN:SI:UM:DK:OOKVYPUH
Views:1006
Downloads:135
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:TRUST AS THE FOUNDATION OF DOING BUSINESS WITH A BANK
Abstract:The principals’ trust in the bank’s performance is a concept, which is very popular at the moment. We are in the middle of a financial crisis, where trust is even more important. That is why we have decided to prepare a diploma seminar, with a goal of identifying the principals’ opinions about their trust in conducting business with the bank and, if their opinion has changed in the times of crisis. We have defined the concept of bank and its properties. The main focus was the concept of trust and its impact on conducting business with the bank. We have realized that the trust is very important in conducting business with the bank and influences the principal to either use bank’s services further on or to change the bank. Every positive experience with the bank means a good foundation for further business and increases the possibility of a successful and long-term cooperation. Principals, who trust in bank’s performance, will be pleased and remain loyal to their bank. Findings in the diploma seminar are a result of research. We established that people still trust the banks, but this is decreasing. Bank’s principals expect an equal and honest relationship toward everyone and in every transaction. We can conclude that despite the situation, that people still trust bank’s performance and, if banks can manage to keep that trust, they will be able to build further relationships, based on the foundation of trust.
Keywords:trust, bank, bank services, business of banks, customer, financial crisis, satisfaction, loyalty


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