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Title:OBLIKOVANJE PODOBE ORGANIZACIJE S POMOČJO AVDIO – VIZUALNIH KOMUNIKACIJSKIH ORODIJ
Authors:Kresnik, Tevž (Author)
Debevc, Matjaž (Mentor) More about this mentor... New window
Files:URL UNI_Kresnik_Tevz_2014.pdf (6,04 MB)
MD5: C974D03050937E425FF81EFE88ADC445
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Diplomsko delo govori o identiteti in podobi organizacije. Govori o sistematičnem procesu za oblikovanje in krepitev podobe. Predstavljen je celovit program za upravljanje z blagovnimi znamkami. Proučena so komunikacijska orodja in njihova uporaba. Podana je tudi analiza uporabljenega družbenega programja. V drugem delu je predstavitev oblikovanja podobe na primeru organizacije Marenberg Kollektiv. Povedano je, v čem je smisel obstoja organizacije in kakšni so cilji za prihodnost. V nadaljevanju je analiza vizualne identitete organizacije in kako se ta odraža na različnih področjih njenega delovanja. Narejena je tudi predstavitev podobe s pomočjo avdio – vizualnih komunikacijskih orodij in njihova uporaba na družbenih platformah SoundCloud, Youtube in Facebook.
Keywords:blagovna znamka, vizualna identiteta, komunikacijska orodja, družbeno programje
Year of publishing:2014
Publisher:[T. Kresnik]
Source:Maribor
UDC:316.77:004.773(043.2)
COBISS_ID:17829910 New window
NUK URN:URN:SI:UM:DK:MU2SEBCR
Views:1479
Downloads:96
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:DESIGNING CORPORATE VISUAL IDENTITY WITH AUDIO – VISUAL COMUNICATION TOOLS
Abstract:The following diploma thesis is about the identity and image of an organization in general and is based on a systematic process for creating and enhancing an organization’s image. Presented is a comprehensive program for brand management, following an examination of communication tools and their use and an analysis of social software. In the second part of the thesis a case study is given, focusing on the creation of Marenberg Kollektiv organization’s image, its raison d'être and its future goals. In addition, this part includes an analysis of the organization’s visual identity and how this identity is reflected in different areas of activity. The image creation is presented with the aid of audio and visual communication tools on social platforms such as SoundCloud, Youtube and Facebook.
Keywords:brand, visual identity, communication tools, social software


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