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DKUM
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Title:
VLOGA NOVIH MEDIJEV V POLITIČNIH KAMPANJAH
Authors:
ID
Šinjur, Monika
(Author)
ID
Žilič Fišer, Suzana
(Mentor)
More about this mentor...
ID
Udir Mišič, Katja
(Comentor)
Files:
UNI_Sinjur_Monika_2013.pdf
(2,16 MB)
MD5: 99DFF542DAC971D27786087F90B01B09
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Osrednja tema diplomske naloge je vloga novih medijev v političnem komuniciranju. V ta namen diplomska naloga najprej podaja opredelitev ključnih elementov političnega komuniciranja in političnega marketinga. Drugi del diplomske naloge se ukvarja z mediji, kot glavnimi kanali distribucije političnih sporočil. Pri tem je izpostavljen predvsem internet in z njim povezane nove komunikacijske prakse. Slednje predstavlja analiza predsedniških kampanj dr. Danila Türka in Baracka Obame v analitičnem delu diplomske naloge.
Keywords:
politično komuniciranje
,
predvolilne kampanje
,
komunikacijske strategije
,
internet
Place of publishing:
Maribor
Publisher:
[M. Šinjur]
Year of publishing:
2013
PID:
20.500.12556/DKUM-42422
UDC:
659.3:316.4:316.77(043.2)
COBISS.SI-ID:
17518614
NUK URN:
URN:SI:UM:DK:A6ZT6VYL
Publication date in DKUM:
20.09.2013
Views:
1995
Downloads:
206
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
THE ROLE OF NEW MEDIA IN POLITICAL CAMPAIGNS
Abstract:
The main theme of the thesis is the role of new media in political communications. At the beginning the thesis gives the definitions of the key elements of political communications and (political) marketing. The second part deals with the media as the main channel of distribution of political messages. Primarily is exposed the Internet and along with the Internet associated new communications practices. In the analytical part of the thesis is presented an analysis of presidential campaigns of Dr. Danilo Türk and President Barack Obama as an example of new communications practices.
Keywords:
political communication
,
electoral campaigns
,
communication strategies
,
internet
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