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Title:MODEL ZA VREDNOTENJE OBMORSKIH TURISTIČNIH DESTINACIJ
Authors:Kavčič, Aljoša (Author)
Rajkovič, Uroš (Mentor) More about this mentor... New window
Files:.pdf MAG_Kavcic_Aljosa_2013.pdf (2,47 MB)
 
Language:Slovenian
Work type:Master's thesis (m2)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Magistrsko delo prikazuje večparametrski odločitveni model za ocenjevanje obmorskih turističnih destinacij. Za njegovo izgradnjo smo uporabili programsko orodje DEXi. Zanj smo se odločili zato, ker nam omogoča funkcionalnosti, ki nas ob pravilni uporabi lahko pripeljejo do dobre ocenitve turističnih destinacij. Model je sestavljen iz dveh odločitvenih dreves. S prvim ocenimo obmorsko turistično destinacijo kot celoto. V primeru, da je končna ocena destinacije dobra, nato uporabimo še drugo odločitveno drevo. S tem drevesom ocenimo enega ali več hotelov, ki se nahajajo na ocenjevani destinaciji. Model je bil narejen za eno izmed slovenskih turističnih agencij, zaradi česar smo želeli, da upošteva prioritete slovenskih turistov, ko se odpravljajo na počitnice na morje. Da bi prišli do teh informacij, smo izvedli anketo. Dobljene rezultate prioritet smo v modelu upoštevali tako, da smo dali tistim kriterijem, ki so ljudem pri destinacijah zelo pomembni, večjo težo kot tistim, ki so jim manj pomembni.
Keywords:Izbira turistične destinacije, Turistična agencija, Večparametrsko odločanje
Year of publishing:2013
Source:Maribor
COBISS_ID:7223059 Link is opened in a new window
NUK URN:URN:SI:UM:DK:MGITD9DN
Views:1064
Downloads:91
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Categories:FOV
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Secondary language

Language:English
Title:MODEL FOR EVALUATION OF COASTAL TOURIST DESTINATIONS
Abstract:The Master's degree thesis shows the multi-attribute decision model for the evaluation of coastal tourist destinations made by the software tool DEXi. The reason this tool was used is because of its functionality that can help us make a fair evaluation of coastal destination when used properly. The model consists of two decision trees. The first tree evaluates a coastal tourist destination as a whole. If the final evaluation of a certain destination is good, we use the second decision tree. With this tree we evaluate one or more hotels located at the evaluated destination. The model was designed for one of Slovenian tourist agencies and therefore we wanted to consider the priorities of Slovenian tourists when they go on a holiday to the seaside. For this reason, a survey was carried out. The obtained results of people’s priorities in tourist destinations were included in the model in such way that higher values were assigned to criteria more important to people and lower values to less important criteria.
Keywords:Choosing tourist destination, Tourist agency, Multiparameter decision-making


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