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Title:PRIMERNOST SPLETIH SOCIALNIH OMREŽIJ ZA POVEČANJE PRODAJE. PRIKAZ NA PRIMERU STRANI FACEBOOK IN TERM OLIMIA.
Authors:Potočnik, Simon (Author)
Ivanišin, Marko (Mentor) More about this mentor... New window
Tomažič, Tina (Co-mentor)
Files:.pdf UNI_Potocnik_Simon_2012.pdf (1,23 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu smo predstavili možnosti pospeševanja prodaje s pomočjo treh spletnih socialnih omrežij – Facebook, Twitter in LinkedIn. Na kratko smo predstavili trženje, opredelili spletna socialna omrežja ter predstavili prej omenjene tri primere. Empirični del diplomskega dela predstavlja analiza pospeševanja prodaje dveh turističnih podjetij, Term Olimia in Term Čatež na omrežju Facebook. Ugotovili smo, da število »všečkov« in objav podjetja ne vpliva na odzivnost uporabnikov in da se ti bolj odzivajo na objave o vsakdanjih temah kot na spletna orodja za pospeševanje prodaje.
Keywords:spletna socialna omrežja, trženje, pospeševanje prodaje, Facebook, Twitter, LinkedIn
Year of publishing:2012
Publisher:[S. Potočnik]
Source:Maribor
UDC:316.77:004.777(043.2)
COBISS_ID:16495894 Link is opened in a new window
NUK URN:URN:SI:UM:DK:TMN5HYO7
Views:4893
Downloads:297
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:VALUE OF SOCIAL NETWORK SITES FOR SALES PROMOTION. CASE OF SITE FACEBOOK AND TERME OLIMIA.
Abstract:The final thesis deals with possibilities of a sales promotion with the help of three social network sites – Facebook, Twitter and Linkedln. In brief, marketing was presented, social network sites were defined, and the three above-mentioned examples of sites were presented. The empirical part of the final thesis deals with the analysis of a sales promotion of two tourist companies, Terme Olimia and Terme Čatež, on the Facebook site. It has been found out that the number of fans and posts of the company has no influence on the users’ response, and that users respond more to the posts about everyday topics than to the web tools intended for a sales promotion.
Keywords:social network sites, marketing, sales promotion, Facebook, Twitter, LinkedIn


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