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Title:MARKETINŠKI NAČRT KAMP LIPA
Authors:Padar, Marko (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf VS_Padar_Marko_2012.pdf (1,15 MB)
MD5: 954210F01A420B692814B442AC54537C
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Marketinški načrt nas vodi skozi celotno poslovanje, je kot zemljevid, ki nam kaže pot kako doseči zastavljene cilje. Cilj marketinškega načrta kamp Lipa je uspešno in učinkovito trženje. Terme Lendava s tem marketinškim načrtom ni zaključilo. Vsako leto bodo dodajali nove vsebine, nadgrajevali dosedanjo ponudbo, ki bo zagotavljala dodano vrednost in dobiček. V začetnem delu diplomske naloge smo najprej predstavili samo podjetje Terme Lendava, analiziral njihove konkurente ter trg. V nadaljevanju smo predstavili njihove prednosti, slabosti, priložnosti in nevarnosti v primerjavi s konkurenco. Pri razvoju produkta kamp sem raziskal, kateri so razlogi, da se gosti tako pogosto vračajo v kamp Lipa ter s čim so zadovoljni oziroma nezadovoljni v kampu. Da bi dobil čim boljše ter kvalitetnejše podatke, sem sestavil anketni vprašalnik in opravil anketo med gosti kampa. Rezultate raziskave sem prikazal s pomočjo grafov ter naredil analizo pridobljenih rezultatov. Po raziskavi sem opisal vlogo trženja, opredelil tržne cilje in strategije, njihove ciljne skupine ter prodajne poti. V zaključku diplomskega dela sem opredelil kritična tveganja in probleme ter način kako so se lotili zmanjševanja vpliva tveganj in reševanja morebitnih problemov.
Keywords:marketinški načrt, trg, konkurenca, SWOT analiza, kamp Lipa, trženje, ciljne skupine, tržišče
Year of publishing:2012
Publisher:[M. Padar]
Source:Žižki
UDC:339.13
COBISS_ID:11193628 New window
NUK URN:URN:SI:UM:DK:CGXTKB8O
Views:2061
Downloads:771
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:MARKETING PLAN CAMP LIPA
Abstract:A marketing plan guides us through the entire business operations; it is like a map showing us the way to attaining the set objectives. The objective of the marketing plan of Camp Lipa is successful and efficient marketing. The Terme Lendava spa resort has not finished this marketing plan. Every year it will add new content and update the existing offer, which will guarantee added value and profit. The first part of the diploma thesis presents the company Terme Lendava and analyses its competitors and the market. This is followed by a presentation of its advantages, weaknesses, opportunities and threats when compared with the competition. In relation to the development of the ‘camp product’, research was conducted to determine why guests return to Camp Lipa so often and what they are satisfied or dissatisfied with at the camp. A questionnaire was used in order to obtain valid and quality data. Results of the survey were demonstrated with graphs and an analysis of the obtained results was conducted. After research had been concluded, the role of marketing was described and the marketing objectives and strategies were defined, as well as their target groups and sales channels. The conclusion of the diploma thesis defines the critical risks and problems and how to go about reducing the risk impact and solving potential problems.
Keywords:marketing plan, market, competition, SWOT Analysis, Camp Lipa, marketing, target groups, outlet


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