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Title:VREDNOSTNA ANALIZA HIDROIZOLACIJSKIH MATERIALOV TOPLIH RAVNIH STREH NASUTIH S PRODCEM
Authors:Pelc, Nina (Author)
Šuman, Nataša (Mentor) More about this mentor... New window
Milfelner, Borut (Mentor) More about this mentor... New window
Files:.pdf UNI_Pelc_Nina_2012.pdf (537,44 KB)
 
Language:Slovenian
Work type:Diploma project paper (mb13)
Organization:FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
Abstract:Hidroizolacija je pomemben sestavni del ravnih streh. Za hidroizolacijsko zaščito ravnih streh se uporabljajo različnih materiali, ki imajo različne lastnosti. V projektni nalogi je kot metodološko orodje za ocenjevanje ekonomičnosti gradbenih materialov uporabljena vrednostna analiza. Uporaba metode je prikazana na primeru izbiro najprimernejšega hidroizolacijskega materiala za toplo ravno streho nasuto s prodcem. Projektna naloga podaja tudi osnovne značilnosti marketinškega komuniciranja ter njegova orodja, ki se najpogosteje uporabljajo pri prodaji hidroizolacij za ravne strehe.
Keywords:vrednostna analiza, ravna streha, hidroizolacijski materiali, bitumenski trakovi, sintetični trakovi, marketinško komuniciranje, oglaševanje, pospeševanje prodaje, neposredno marketinško komuniciranje, osebna prodaja
Year of publishing:2012
Publisher:[N. Pelc]
Source:Maribor
UDC:[005.52:330.133.1]:699.82+658.8
COBISS_ID:18255126 Link is opened in a new window
NUK URN:URN:SI:UM:DK:OPRQFUHQ
Views:1426
Downloads:217
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FG
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Secondary language

Language:English
Title:VALUE ANALYSIS OF HYDRO INSULATION MATERIALS FOR FLAT-WARM ROOFS FILLED WITH STONE RUBBLE
Abstract:Hydro insulation is a vital building component of flat roofs. There are different materials with different characteristics used for hydro insulation protection of flat roofs. The research method for the assessment of building materials thrift used in the thesis is value analysis. This method is presented with the example of choosing the most suitable hydro insulation material for flat -warm roofs filled with stone rubble. The thesis offers also the basics of marketing communication and its techniques that are commonly used for selling the hydro insulation solutions for flat roofs.
Keywords:value analysis, flat roof, hydro insulation materials, bitumen roll, synthetic roll, marketing communication, advertising, sales acceleration, direct marketing communication, personal selling


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