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Title:MARKETINŠKO KOMUNICIRANJE PRIREDITEV
Authors:Uršič, Nina (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf UNI_Ursic_Nina_2012.pdf (2,77 MB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Bistvo prireditev je njihovo načrtovanje in uporaba ustreznih instrumentov marketinškega komuniciranja. Posledica pravilne izbire instrumentov predstavlja obisk oziroma ne obisk prireditve. Instrumenti morajo biti takšni, da pritegnejo pozornost ciljnih skupin in vsebujejo vse potrebne informacije o dogodku. Prireditev mora biti oblikovana tako, da bo zadovoljila obiskovalce, da bo čim večji obisk in s tem čim večji prihodki.
Keywords:marketinško komuniciranje oglaševanje pospeševanje prodaje osebna prodaja odnosi z javnostmi neposredno trženje prireditev načrtovanje prireditve
Year of publishing:2012
Publisher:[N. Uršič]
Source:Ravne na Koroškem
UDC:658.8
COBISS_ID:11241244 Link is opened in a new window
NUK URN:URN:SI:UM:DK:DWK2PHNR
Views:1172
Downloads:128
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:MARKETING COMMUNICATION AT EVENTS
Abstract:Careful planning and the use of appropriate marketing communication tools is the key to success for any event. Since the number of visitors depends on the selection of these tools, they should be implemented so as to attract the attention of your target groups and include all necessary information on that particular event. What is more, the event itself should meet and exceed the visitor's expectations in order to bring in as much revenue and attract as many visitors as possible.
Keywords:marketing communication advertising sales promotion personal seeling public relations direct marketing events planning events


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