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Title:PREDLOG PRENOVE SPLETNE TRGOVINE PODJETJA AVTOTEHNA VIS D.O.O.
Authors:Debeljak, Maja (Author)
Šprajc, Polona (Mentor) More about this mentor... New window
Files:.pdf UNI_Debeljak_Maja_2012.pdf (1,40 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomsko delo raziskuje marketinško komuniciranje podjetja Avtotehna Vis d.o.o. na trgu. V prvem delu smo navedli teoretične predpostavke o pomenu interneta. Temo smo nadaljevali in se osredotočili na uporabo elektronskega poslovanja in spletno trgovino, ki sta danes ključna pri spletnem komuniciranju podjetja s trgom. Osredotočili smo se tudi na tržno komuniciranje podjetja in potrošniško vedenje ob komuniciranju podjetja, ki predstavlja pomemben del našega problema. Nadaljevali smo s specifičnim poglavjem, ki raziskuje oglaševanje spletne trgovine avtohiše, teoretični del pa smo zaključili z raziskavo o e-avtomobilizmu, kjer smo povzeli potrošniško vedenje ob nakupu avtomobila. V drugem delu smo začeli z opisom spletne trgovine podjetja Avtotehna Vis d.o.o. in vključili teoretično poglavje o pomenu marketinga za uspeh podjetja na področju spletne trgovine. Z uporabo spletne aplikacije Google Analytics smo predstavili rezultate analize obiska spletne trgovine podjetja in s pomočjo anketnega vprašalnika raziskali predloge za izboljšavo spletne trgovine Avtotehne Vis d.o.o. Dobljene rezultate smo navedli in analizirali v zaključnem poglavju.
Keywords:Internet, Spletna trgovina, Spletno oglaševanje, Prodaja avtomobilov, Tržno komuniciranje, Potrošniško vedenje
Year of publishing:2012
Source:Maribor
COBISS_ID:7059987 Link is opened in a new window
NUK URN:URN:SI:UM:DK:TBVKDDVL
Views:1254
Downloads:109
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:PREPOSITION OF AVTOTEHNA VIS D.O.O. ONLINE STORE RENEWAL
Abstract:The thesis researches market communication of Avtotehna Vis d.o.o. company on market. First part describes theoretical basis about meaning of internet today. Theme continues with use of electronic business and web store, which present key structure of internet market communication. Focus is so on market communication and consumer's behavior at company's communication, which is the most important part our problem. Thesis continues with specific chapter about web store marketing of car sales company and finishes with research in internet car sales area, where we described consumer's behavior at car purchase. Second part starts with description of web store Avtotehna Vis d.o.o. company and includes theory about meaning of marketing for company's web store success. The analysis of company's web store visits is presented with Google Analytics application. Prepositions that would improve Avtotehna Vis d.o.o. company's web store were analyzed trough questionnaire. Results are described in final chapter.
Keywords:Internet, Online store, Online advertising, Car sales, Market communication, Consumer’s behavior


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