PREDSTAVITEV PRILOŽNOSTI ZA DRUGAČEN TURIZEM: COUCHSURFING

Muraus, Petra

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Title:	PREDSTAVITEV PRILOŽNOSTI ZA DRUGAČEN TURIZEM: COUCHSURFING
Authors:	Muraus, Petra (Author) Lebe, Sonja Sibila (Mentor) More about this mentor...
Files:	VS_Muraus_Petra_2012.pdf (742,19 KB)
Language:	Slovenian
Work type:	Final seminar paper (mb14)
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V drugem poglavju smo spoznali cenovno ugodne možnosti prenočevanja mladih in predstavili mladinski turizem. Ker se je vsaka zvrst prenočevanja razvijala iz nekega koncepta smo predstavili koncept mladinskih hotelov in nahrbtnikarjev (an. Backpackers). Posledice iskanja cenovno ugodnih možnosti prenočevanja in pristnega stika z lokalnim prebivalstvo, pa so privedle, do ustanovitve organizacij, ki preko svojih spletnih strani omogočajo izmenjavo prenočišč, zato smo v tretjem poglavju predstavili organizacijo Couchsurfing. Predstavili smo vizijo, poslanstvo in zgodovino organizacije. Analizirali smo delovanje organizacije in ključne dejavnike, ki vplivajo na delovanje (varnost, statistika, ambasadorji,..). Preko intervjujev, smo v sklepnem delu poglavja spoznali, da ima organizacija CS potencial in je privlačna priložnost za drugačen turizem. V četrtem poglavju smo predstavili pričakovani razvoj na področju tehnologije, logistike in socialnih omrežij. Razvoj na zgoraj naštetih področji bo vsekakor neposredno vplival na razvoj organizacije. Opravili smo SWOT analizo, na podlagi lastni spoznanj in ugotovitev, ter pripravili sklop predlogov za nadaljni uspešni razvoj organizacije.
Keywords:	mladinski turizem, cenovno ugodno prenočevanje, nahrbtnikarji, mladinski hoteli, Couchsurfing, socialna omrežja
Year of publishing:	2012
Publisher:	[P. Muraus]
Source:	Maribor
UDC:	338.48
COBISS_ID:	11209756
NUK URN:	URN:SI:UM:DK:MYNKRQYG
Views:	1097
Downloads:	167
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	ALTERNATIVE TOURISM OPPORTUNITY: COUCHSURFING
Abstract:	In the second chapter we learn about inexpensive lodging options and we presented youth tourism. Because each type of lodging evolved from a concept we introduced the concept of hostels and backpackers. Consequence of seeking affordable lodging options and genuine contact with local populations, led to the establishment of organizations through their websites. This websites are about sharing accommodation. In the third chapter owe presented Couchsurfing organization. We presented their vision, mission and history of organization. We analyzed operation of the organization and the key factors that affect the operation (safety, statistics, ambassadors, ..). We concluded the chapter through interviews which showed us that the organization has the potential and is an attractive opportunity for different tourism. In the fourth chapter we present the expected developments in technology, logistics and social networks. Development in those areas will certainly have a direct impact on the development of the organization. We conducted a SWOT analysis on the basis of our own findings and conclusions, and prepare a set of proposals for the further successful development of the organization.
Keywords:	youth tourism, affordable accommodation, backpackers, youth hostels, Couchsurfing, social networks

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