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Naslov:Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysis
Avtorji:Orthaber, Sara (Avtor)
Topolšek, Darja (Avtor)
Datoteke:URL http://research.logistyka-produkcja.pl/images/stories/Numer_5/1-RELATIONSHIP_BETWEEN_CULTURE_AND_THE_LEVEL_OF_INTERNAL_INTEGRATION_OF_LOGISTICS_AND_MARKETING_FUNCTIONS.pdf
 
Jezik:Angleški jezik
Vrsta gradiva:Neznano ()
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:FL - Fakulteta za logistiko
Opis:Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of companyʼs logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.
Ključne besede:culture, internal integration, logistic function, marketing function
Leto izida:2012
UDK:005.9
COBISS_ID:512409661 Povezava se odpre v novem oknu
ISSN pri članku:2083-4942
NUK URN:URN:SI:UM:DK:J5NVBMMR
Število ogledov:1415
Število prenosov:31
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Ostalo
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Skupna ocena:(0 glasov)
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Gradivo je del revije

Naslov:Research in logistics & production
Založnik:Faculty of Engineering Management, Poznan University of Technology
ISSN:2083-4942
COBISS.SI-ID:512382013 Novo okno

Sekundarni jezik

Jezik:Angleški jezik
Ključne besede:kultura, notranja integracija, logistična funkcija, marketing


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