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Title:Implementing activities within the framework of logistic and marketing functions and their influence on their level of integration
Authors:Topolšek, Darja (Author)
Files:URL http://www.jlst.org/uploads/topolsek_article.pdf
 
Language:English
Work type:Unknown ()
Typology:1.01 - Original Scientific Article
Organization:FL - Faculty of Logistic
Abstract:Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords:logistic function, implementing activities, marketing function, internal integration, inter-functional relations
Year of publishing:2010
UDC:658.5:656.1
ISSN on article:1854-3332
COBISS_ID:512203837 Link is opened in a new window
NUK URN:URN:SI:UM:DK:LNTD5SJR
Views:900
Downloads:21
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Logistics & Sustainable Transport
Publisher:Fakulteta za logistiko Univerze v Mariboru, De Gruyter Open
ISSN:1854-3332
COBISS.SI-ID:222476800 New window

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