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DKUM
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Title:
Relationship marketing : exploring relationship strategies in marketing
Authors:
ID
Egan, John
(Author)
Files:
http://www.pearsoneduc.com
Language:
English
Work type:
Higher education textbook
Organization:
EPF - Faculty of Business and Economics
Keywords:
marketing
,
market analysis
,
market relations
,
buyers
,
consumer
,
loyalty
,
marketing research
Place of publishing:
London
Publisher:
Financial Times
Year of publishing:
2001
PID:
20.500.12556/DKUM-29027
UDC:
339.13
COBISS.SI-ID:
20605533
NUK URN:
URN:SI:UM:DK:FRN8SQVD
Publication date in DKUM:
01.06.2012
Views:
1486
Downloads:
43
Metadata:
Categories:
Misc.
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Secondary language
Language:
English
Keywords:
kupci
,
trženje
,
tržna analiza
,
potrošnik
,
marketing
,
tržne raziskave
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