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Title:Strategic electronic marketing : managing e-business
Authors:Kleindl, Brad Alan (Author)
Files:URL http://www.swcollege.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, electronic marketing, selling, selling by phone, telemarketing, telecommunications, data base, electronic commerce, information technology, distribution, market, supply, demand, systems, innovations, marketing strategy, management, business environment, legal aspect, ethics
Publisher:South-Western College Publishing
Source:Cincinnati (OH)
UDC:339.13
COBISS_ID:11801318 Link is opened in a new window
NUK URN:URN:SI:UM:DK:BCLSHEEG
Views:1292
Downloads:18
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, marketing, elektronsko trženje, prodaja, prodaja po telefonu, telemarketing, telekomunikacije, baze podatkov, elektronsko poslovanje, informacijska tehnologija, distribucija, trg, ponudba, povpraševanje, sistemi, inovacije, strategija trženja, management, poslovno okolje, pravni vidik, etika


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