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Title:Global marketing management : a European perspective
Authors:Keegan, Warren J. (Author)
Schlegelmilch, Bodo B. (Author)
Files:URL http://www.pearsoneduc.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Year of publishing:2001
Publisher:Financial Times
Source:London [etc.]
UDC:339.5
COBISS_ID:11386598 Link is opened in a new window
NUK URN:URN:SI:UM:DK:WHSZTSWR
Views:1427
Downloads:17
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, strategija trženja, mednarodno trženje, izvoz, tržni mehanizem, globalizacija, poslovno okolje, ustvarjalnost, ekonomski vidik, družbeni vidik, kultura, segmentacija, cilj, proizvodi, pozicioniranje, mednarodna konkurenca, logistika, poslovno komuniciranje, management, trendi, svet, Evropska unija, učbeniki, primeri, case study


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