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Title:Financial Times marketing casebook
Authors:Rickard, Levela (Author)
Jackson, Kit (Author)
Files:URL http://www.pearsoneduc.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Year of publishing:2000
Publisher:Financial Times
Source:London [etc.]
UDC:339.13
COBISS_ID:20289885 Link is opened in a new window
NUK URN:URN:SI:UM:DK:VUDB1VZF
Views:1045
Downloads:19
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Title:Marketing casebook
Keywords:potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study


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