| Naslov: | Marketing across cultures |
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| Avtorji: | Usunier, Jean-Claude (Avtor) |
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| Datoteke: |  http://www.pearsoneduc.com
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Učbenik za višje in visoke šole (j3) |
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| Organizacija: | EPF - Ekonomsko-poslovna fakulteta |
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| Ključne besede: | marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study |
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| Leto izida: | 2000 |
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| Založnik: | Financial Times |
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| Izvor: | London [etc.] |
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| UDK: | 339.5 |
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| COBISS_ID: | 10535142  |
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| NUK URN: | URN:SI:UM:DK:5Q2LTCWJ |
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| Število ogledov: | 1959 |
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| Število prenosov: | 87 |
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| Metapodatki: |     |
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| Področja: | Ostalo
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| | | | Skupna ocena: | (0 glasov) |
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| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
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| Objavi na: |  |
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