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Title:Marketing across cultures
Authors:Usunier, Jean-Claude (Author)
Files:URL http://www.pearsoneduc.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Year of publishing:2000
Publisher:Financial Times
Source:London [etc.]
UDC:339.5
COBISS_ID:10535142 Link is opened in a new window
NUK URN:URN:SI:UM:DK:5Q2LTCWJ
Views:1801
Downloads:75
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, marketing, konvergenca, mednarodno trženje, trg, integracija, poraba, lokalna skupnost, regionalna ekonomika, potrošnik, globalizacija, kultura, dinamični sistemi, čas, prostor, interakcije, medkulturna komunikacija, odločanje, politika izdelka, vodenje, relativizem, vedenje, spremenljivke, poslovno okolje, distribucija, pospeševanje prodaje, osebna prodaja, poslovno komuniciranje, mednarodna menjava, tržne raziskave, odnosi z javnostjo, pogajanje, učbeniki, primeri, case study


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