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Title:The advertising business : operations, creativity, media planning, integrated communications
Authors:Jones, John Philip (Editor)
Ogilvy, David (Person or organization a book is dedicated to)
Files:URL http://www.sagepub.com
 
Language:English
Work type:Proceedings (z)
Organization:EPF - Faculty of Business and Economics
Keywords:advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion
Publisher:Sage Publications
Source:Thousand Oaks (CA)
UDC:659.1
COBISS_ID:19245149 Link is opened in a new window
NUK URN:URN:SI:UM:DK:JICBRXIR
Views:983
Downloads:78
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Secondary language

Language:English
Keywords:oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija


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