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Title:Marketing channels : a management view
Authors:Rosenbloom, Bert (Author)
Files:URL http://www.hbcollege.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
Publisher:#The #Dryden Press
Source:Fort Worth (TX) [etc.]
UDC:339.13
COBISS_ID:10100710 Link is opened in a new window
NUK URN:URN:SI:UM:DK:69YDJNIX
Views:1527
Downloads:29
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, marketing, direktno trženje, neposredna prodaja, tržne poti, sistemi, cilj, poslovno okolje, razvoj, strategija trženja, management, partnerstvo, proizvodi, promocija, logistika, delovna uspešnost, elektronsko poslovanje, mednarodno poslovanje, učbeniki, case study, primeri


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