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Title:Marketing research : a problem-solving approach
Authors:Sudman, Seymour (Author)
Blair, Edward (Author)
Files:URL http://www.mhhe.com
 
Language:English
Work type:Higher education textbook (j3)
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, market research, market analysis, problem solving, data, sampling, data base, information systems, information sources, questionnaires, analysis, ethics, Internet, computer networks, new products, development, TQM, problem solving
Year of publishing:1998
Publisher:McGraw-Hill
Source:Boston (Mass.) [etc.]
UDC:339.13
COBISS_ID:5072668 Link is opened in a new window
NUK URN:URN:SI:UM:DK:CYUN0VFM
Views:1335
Downloads:19
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:trženje, marketing, tržne raziskave, tržna analiza, reševanje problemov, podatki, vzorčenje, baze podatkov, informacijski sistemi, informacijski viri, vprašalniki, analiza, etika, Internet, računalniške mreže, novi proizvodi, razvoj, TQM, reševanje problemov


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