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Title:Holistic strategy of public action and visual digitalization in convergent environment
Authors:Plenković, Mario (Author)
Tomažič, Tina (Author)
Kučiš, Vlasta (Author)
Files:URL http://obs.obercom.pt/index.php/obs/article/view/278/352
 
Language:English
Work type:Unknown ()
Typology:1.01 - Original Scientific Article
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Basic operative terms of visual phenomenology are analyzed to develop a holistic strategy for public action within the new culture of communicating inthe global context. New arenas of visual communication are observed as a sociocultural process of adjusting visual technology. Creating a new strategy for public action will enhance daily life and understanding between all citizens, about questions concerning human development and society in general.A theoretical discussion is conducted through diachronic and synchronic analysis of visual communication content. The main goal is to establish a new communicative paradigm for a holistic strategy of public action. Observing visual digitalization, the authors develop a holistic strategy for public action, not only in the technical sense of the transmission and adjustment of analog signal into digital signal. The future of visual communication is a powerful source for creating images, the transmission of pictures via images, and the description or manipulation of reputation, dominance, subjection, and media exhaustion within the convergent environment. The authors identify technical and sociocultural questions regarding visual communication from the perspective of the usage of new information and communication technologies (ICT). The holistic public action strategy seeks to preserve cultural identity within the context of global communication.
Keywords:holistic strategy, visual communication, digitalization, public action, media
Year of publishing:2010
UDC:659.3
ISSN on article:Y505-6713
COBISS_ID:14221846 New window
NUK URN:URN:SI:UM:DK:VYN5ZKNP
Views:1591
Downloads:19
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Misc.
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Record is a part of a journal

Title:Observatorio
Publisher:OberCom
ISSN:1646-5954
COBISS.SI-ID:27232349 New window

Secondary language

Language:English
Keywords:holistična strategija, visualna komunikacija, digitalizacija, mediji


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