Title: | Povezave med samopodobo in podobami blagovnih znamk športne opreme : diplomsko delo |
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Authors: | ID Osrečki, Barbara (Author) ID Mumel, Damijan (Mentor) More about this mentor... |
Files: | UNI_Osrecki_Barbara_i2008.pdf (517,96 KB) MD5: C49B4E17BC4608C777A52EC6678CB34C PID: 20.500.12556/dkum/2e1df47f-fa85-452a-a6de-3b4cad1d9f34
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Language: | Slovenian |
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Work type: | Undergraduate thesis |
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Typology: | 2.11 - Undergraduate Thesis |
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Organization: | EPF - Faculty of Business and Economics
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Keywords: | blagovne znamke, identiteta, modeli, človek, samospoznavanje, psihologija osebnosti, image, potrošnik, osebnost, predstava, uporabniki, povezanost, šport, oprema, zaznavanje, karakterologija, proizvodi, empirične raziskave, psihologija potrošnika, opazovanje, oglaševanje, vedenje, segmentacija, marketinški splet, tržne raziskave, marketing mix, socialna psihologija |
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Place of publishing: | Maribor |
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Publisher: | B. Osrečki] |
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Year of publishing: | 2008 |
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PID: | 20.500.12556/DKUM-23370 |
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UDC: | 658.6 |
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COBISS.SI-ID: | 9497628 |
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NUK URN: | URN:SI:UM:DK:WE9FN5W8 |
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Publication date in DKUM: | 28.05.2012 |
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Views: | 1757 |
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Downloads: | 85 |
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Metadata: | |
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Categories: | EPF
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