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Title:UVEDBA SISTEMA SPINETIX ZA ORGANIZIRANJE DOGODKOV
Authors:Šobot, Dragica (Author)
Leskovar, Robert (Mentor) More about this mentor... New window
Files:.pdf VS_Sobot_Dragica_2012.pdf (3,20 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V diplomskem delu je predstavljeno digitalno oglaševanje v kulturno-kongresni organizaciji Cankarjev dom z uporabo sistema SpinetiX. Cilj diplomskega dela je uporabiti ta sistem za hitro in učinkovito posredovanje sporočil ciljni publiki ter pokazati tehnične zmogljivosti sistema. V diplomskem delu so najprej podane osnove oglaševanja s poudarkom na digitalnem oglaševanju. Opisane so značilnosti konkretnega organizatorja kulturnih in kongresnih dogodkov. Sledi predstavitev glavnih komponent sistema SpinetiX. Prikazan je konkreten primer izdelave vsebin. Ovrednoten je učinek uporabe, ocenjeni so tudi potrebni viri za uvedbo. Odzivi ciljne publike in ustvarjalcev vsebin so spodbudni, saj sistem SpinetiX brez težav deluje vzporedno s starejšim in dražjim sistemom.
Keywords:- digitalno oglaševanje; - upravljanje vsebin; - sistem SPINETIX.
Year of publishing:2012
Source:Maribor
COBISS_ID:7109651 Link is opened in a new window
NUK URN:URN:SI:UM:DK:CKXZNRMP
Views:827
Downloads:64
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Categories:FOV
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Secondary language

Language:English
Title:IMPLEMENTATION OF SPINETIX SYSTEM IN EVENTS MANAGEMENT
Abstract:The diploma thesis treats the topic of digital advertising using the SpinetiX system at the Canker cultural and congress centre. The objectives of the thesis are to use this system for the rapid and effective transmission of messages to key publics and demonstrate its technical capabilities. The thesis first presents the concept of basic advertising with a focus on digital advertising. Characteristics of the actual organisers of cultural and congress events are described, followed by a presentation of key components of the SpinetiX system. A concrete example involving content creation is also given. The effects of the system’s use and the sources required for its introduction were assessed with the response of the key publics and creators of the contents encouraging, showing that the SpinetiX system operates perfectly in parallel with older and more expensive systems.
Keywords:- digital advertizing - content management - SPINETIX system


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