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Title:ANALIZA LOGOTIPOV DRUŽB Z OMEJENO ODGOVORNOSTJO IN MOŽNOST NJIHOVE POSODOBITVE
Authors:Crkvenčić, Ines (Author)
Duh, Matjaž (Mentor) More about this mentor... New window
Files:.pdf UNI_Crkvencic_Ines_2012.pdf (1,59 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Družbe, ki so locirane na bolj obiskanih in vidnih mestih, s podobo svojega logotipa vplivajo na celosten vizualen vtis okolja, v katerem se nahajajo. V diplomskem delu smo analizirali logotipe družb, ki se nahajajo na eni izmed takšnih lokacij v Mariboru. Njihovo ustreznost iz vidika učljivosti, prepoznavnosti, razlikovalnosti, berljivosti in referenčnosti, smo preverili s spletnim anketiranjem širokega vzorca uporabnikov, različnega spola in starosti. Ugotovili smo, da respondenti obravnavanim logotipom pripisujejo srednje dobro vizualno ustreznost. Pomanjkljivosti so anketirani prepoznali predvsem v referenčnosti in razlikovalnosti. Navedli smo tudi možnosti posodobitve logotipov, pri čem smo izhajali iz teoretičnega dela naloge.
Keywords:logotip, simbol, tipografija, grafično oblikovanje
Year of publishing:2012
Publisher:[I. Crkvenčić]
Source:Maribor
UDC:655.245:659.126(043.2)
COBISS_ID:16168726 Link is opened in a new window
NUK URN:URN:SI:UM:DK:QUQDFPUW
Views:7647
Downloads:174
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:LOGOTYP ANALYSIS OF LIMITED LIABILITY COMPANIES AND CHANCES OF THEIR MODERNIZATION
Abstract:Companies, which are located on frequently visited and visible places, influence the whole visual impression of their surrounding with their logotypes. In this thesis we have analyzed the logotypes of companies in such a location in Maribor. We tested their adequacy regarding the learnability, recognisability, diversity, readability and reference through web surveying a broad sample of users of different age and gender. The result was that the respondents apply a middle good visual adequacy to the chosen logotypes. The surveyed users recognized imperfections mostly in the reference and diversity of the logotypes. We also proposed possible updates of the logotypes, which were based on the theoretical part of the thesis.
Keywords:logotype, symbol, typography, graphic design


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