ORGANIZIRANJE SLUŽBE ZA RAZISKAVO TRŽIŠČA

Fištravec, Jerneja

| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

First page > Show document

Show document

Title:	ORGANIZIRANJE SLUŽBE ZA RAZISKAVO TRŽIŠČA
Authors:	ID Fištravec, Jerneja (Author) ID Radonjič, Dušan (Mentor) More about this mentor...
Files:	VS_Fistravec_Jerneja_2012.pdf (624,17 KB) MD5: 16FC72C891C9D828E65769AF9578AD93 PID: 20.500.12556/dkum/3e2101ef-5d98-4e77-91ef-0567a6162331
Language:	Slovenian
Work type:	Final seminar paper
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomskem seminarju opredelimo pomen službe za raziskavo tržišča in kaj ta pomeni za podjetje. osrednji del naloge obsega način, kako organiziramo službo za raziskavo tržišča in s tem opredelimo vse postavke glede načina organiziranja. Lotimo se samega pomena raziskav, organiziranja strokovnih delavcev ter uvedbe službe za raziskavo tržišča. V nalogi predstavimo morebitni najboljši način, kako v neko organizacijo, katera še nima službe za raziskavo tržišča, vpeljat takšen oddelek in predstavimo vse prednosti in slabosti oddelka za raziskavo tržišča. na podlagi diplomskega seminarja si lahko podjetje pomaga in izkoristi uporabno vrednost naloge za lastno organiziranje službe za raziskavo tržišča.
Keywords:	služba za raziskavo tržišča, raziskava tržišča, marketinško informacijski sistem, marketinške raziskave, timski pristop, organiziranje aktivnosti raziskave
Place of publishing:	Ptuj
Publisher:	[J. Fištravec]
Year of publishing:	2012
PID:	20.500.12556/DKUM-22153
UDC:	339.13
COBISS.SI-ID:	10982428
NUK URN:	URN:SI:UM:DK:QTIZW2VH
Publication date in DKUM:	02.04.2012
Views:	1700
Downloads:	94
Metadata:
Categories:	EPF
:	Kopiraj citat

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:	English
Title:	ORGANIZING SERVICES FOR MARKET RESEARCH
Abstract:	In my diploma I define the importance of a market research department and of what importance it is for a company. The main part of this work discrabes the process of organizing such a department and by that defining all levels regarding ways of this organization.The work is focused on the sole importance of researches, organizing a team of professional workers and introduction of a market research department. The work presents best potential way of introducing department like this into an organization without market research department and by that also highlights all advantages and disadvantages of a market research department. A company can find some helpful tips and takes advantage of the use value of this work for organization of its own market research department.
Keywords:	market research department, market research, marketing-information system, team approach, organization of marketing research activities

Comments

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back