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Title:TRŽENJE IN DISTRIBUCIJA ALKOHOLNIH PIJAČ
Authors:Drobnak, Boris (Author)
Vukovič, Goran (Mentor) More about this mentor... New window
Files:.pdf VS_Drobnak_Boris_2011.pdf (1009,65 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomsko delo prikazuje proces trženja in distribucije vodke v Sloveniji in problematiko, s katero se srečujejo akterji v tem poslu. Delo je postavljeno na konkreten poslovni subjekt in za konkretno blagovno znamko. V prvem delu, ki je bolj teoretičen, predstavimo teorijo in prakso trženja ter se podrobneje posvetimo trženjskemu spletu, tržnemu komuniciranju, distribuciji in zakonodaji.
Keywords:trženje, trženjski splet, distribucija, tržno komuniciranje, zakonodaja
Year of publishing:2011
Source:Maribor
COBISS_ID:6985235 Link is opened in a new window
NUK URN:URN:SI:UM:DK:AYPYNVWT
Views:1639
Downloads:314
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:MARKETING AND DISTRIBUTION OF ALCOHOLIC BEVERGAES
Abstract:The thesis presents the process of marketing and distribution of vodka in Slovenia and difficulties that market players are encountering. The thesis is based on a true business case and in a true environment. The first part is a description of theory and practice of marketing with focus on marketing communication, distribution and market legislation.
Keywords:marketing, marketing mix, distribution, marketing communication, legislation


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