| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:TRŽENJE STREŠNE KRITINE MONTFORM
Authors:Potočar, Andreja (Author)
Vukovič, Goran (Mentor) More about this mentor... New window
Files:.pdf UNI_Potocar_Andreja_2011.pdf (1,61 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomsko delo opisuje trženje strešne kritine MONTform v okviru podjetja Montim, d. o. o. V uvodu so predstavljeni problemsko stanje, cilji diplomskega dela, metodologija in raziskovalna vprašanja, ki so osnova za tržno raziskavo. Rdeča nit dela sta oblikovanje in izdelava najbolj primernih oblik trženja in ugotavljanje prepoznavnosti podjetja. Teoretični del naloge vsebuje ključna področja marketinga, kjer se povezujejo teoretična izhodišča in praktični primeri. Poseben poudarek je na segmentiranju, pozicioniranju in izbiri ciljnih trgov, marketinškem spletu (7P), komunikacijskemu spletu ter trženju na mednarodnih trgih. Praktični del vsebuje tržno raziskavo, s katero smo pridobili koristne informacije o prepoznavnosti strešne kritine MONTform. Zadnji sklop diplomskega dela pa je namenjen analizi raziskav in odgovorom na postavljena raziskovalna vprašanja ter predlaganim metodam za izboljšanje trženja strešne kritine MONTform.
Keywords:trženje, marketinški splet, SWOT analiza, MONTform, tržno komuniciranje
Year of publishing:2011
Source:Maribor
COBISS_ID:6977299 Link is opened in a new window
NUK URN:URN:SI:UM:DK:NRHWMJRO
Views:1322
Downloads:83
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:MARKETING OF ROOF MONTFORM
Abstract:The thesis describes marketing of the MONTform roof decking within the Montim, d. o. o. company. The Introduction lays out the problem situations, objectives of the thesis, methodology and research questions which represent the foundation for the market research. The main focus lies in forming and creating models which are most suitable for marketing and establishing recognition of the company. The theoretical part of the thesis comprises key areas of marketing where theory and examples from practice meet. Special emphasis is given to segmentation, positioning, choosing of target markets, marketing mix (7P), communication and to marketing on international markets. The practical part of the thesis contains a market research, which provided us with useful information about the recognition of the MONTform roof decking. The last part of the thesis is dedicated to analyzing the research and providing answers to tested research questions and also to suggesting methods which could improve marketing of the MONTform roof decking.
Keywords:Marketing, marketing mix, SWOT analysis, MONTform, marketing communications


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica