| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:PREDLOG NAČRTA TRŽENJA ZA TURISTIČNO PONUDBO ŠALEŠKE DOLINE
Authors:Hrnčič, Jana (Author)
Files:.pdf VS_Hrncic_Jana_2011.pdf (814,60 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:V drugem poglavju smo spoznali teoretični okvir destinacijskega managementa, pojem turistična destinacija in trženje v turizmu. Ker pa vsaka regija, ki želi postati uspešna turistična destinacija, mora imeti za učinkovito delovanje sestavljen načrt trženja oz. strategijo trženja, ki je tudi uresničljiva. Zato je učinkovito marketinško načrtovanje zmeraj zasnovano na poznavanju okolja, smo v tretjem poglavju diplomskega seminarja, okolje podrobno spoznali in ga analizirali. Spoznali smo, da ima Šaleška dolina na področju kulturno-prireditvenega, športno-rekreativnega in mladinskega turizma, največje možnosti, da postane prepoznavna turistična destinacija – torej zaokroženo geografsko področje, kjer se turistična ponudba, povezana v enotno trženjsko znamko, trži na domačih in tujih trgih. V četrtem poglavju smo analizirali oblikovanje trženjske strategije, kjer smo preučili staro vizijo ter podali predlog za novo, k že zapisanim kvalitativnim in kvantitativnim ciljem pa smo zapisali komentar in dodali tudi nekaj novih predlogov. Preučili smo tudi produktno področje turizma Šaleške doline in ugotovili, da so razvite zvrsti turizma v Šaleški dolini športno-rekreativni, kulturno-prireditveni in mladinski ter zdraviliški in poslovni turizem.
Keywords:Šaleška dolina, strategija trženja, turistična destinacija, destinacijski management, turistična ponudba, zvrsti turizma
Year of publishing:2011
Source:Maribor
UDC:338.48
COBISS_ID:10902812 Link is opened in a new window
NUK URN:URN:SI:UM:DK:4TFHPMST
Views:1909
Downloads:270
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:PROPOSAL OF A TOURISM MARKETING PLAN FOR THE ŠALEŠKA VALLEY
Abstract:In second chapter we learn about the theoretical framework of destination management, the concept of a tourism destination and tourism marketing. And because every region that wants to become a sucessful tourist destination, must have, for effecive operation, a marketing plan or marketing strategy, which is also plausible. Since effective marketing planning is based on knowledge of the environment, we learn more abaut the environment in detail and analyze it in third chapter of graduate seminar. We realized that the Šaleška valley has, on area of culture and events, sports and recreation and youth tourism, the greatest potential to become a recognizable tourism destination – rounded geographic area, where the tourist offer, connected to a single brand, is marked in domestic and foreign markets. In third chapter we analyzed the creation of marketing strategy, where we examined the old version and have made proposals for the new version. To already written qualitative and quantitative objectives, we wrote a comment and add some new proposals. In pursuing such a strategy, we first learned about the importance of destination management. We also examine the tourism product of Šaleška Valley and found that the developed forms of tourism in the Šaleška valley are recreational, cultural and youth tourism as well as spa and business tourism.
Keywords:Šaleška valley, marketing strategy, tourism destination, destination management, tourism offer, tourism types


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica