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Title:ANALIZA INOVATIVNOSTI PODJETJA: PRIMER EBAY
Authors:Majcenić, Tamara (Author)
Bradač Hojnik, Barbara (Mentor) More about this mentor... New window
Files:.pdf UNI_Majcenic_Tamara_2011.pdf (1,49 MB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:V delu diplomskega seminarja smo najprej proučili osnovne koncepte inovativnosti in inovacij, ki smo jih nato proučevali v empiričnem delu. V ta namen smo podrobneje opredelili inovacije, pojasnili kako jih delimo po vrstah in lastnostih, kdaj govorimo o inovacijski dejavnosti v podjetju ter na kratko predstavili še strategije inovacij in vidike inovacijskih procesov. V empiričnem delu smo želeli teorijo predstaviti na realnem primeru podjetja eBay. Podjetje smo najprej opisali, predstavili njegov način delovanja ter na koncu analizirali inovacijske dejavnosti v podjetju in podali sklepe, kako se teorija sklada z izbranim podjetjem.
Keywords:notranje podjetništvo, inoviranje, inovacije, eBay, Paypal, spletne dražbe
Year of publishing:2011
Publisher:[T. Majcenić]
Source:Maribor
UDC:005.5
COBISS_ID:10866972 Link is opened in a new window
NUK URN:URN:SI:UM:DK:XFQCFIU0
Views:2081
Downloads:132
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:ANALYSIS OF INNOVATIVENESS WITHIN A COMPANY: CASE OF EBAY
Abstract:In this document analyzing eBay, we first examined the basic concepts of innovation and then we empirical studied how it works. We have defined specific innovations, explained how they are divided by type and we have defined properties regarding innovation activities within enterprises and have provided a brief outline of the aspects of innovation strategy and the innovation processes. In the empirical section, we wanted to relate this theory to the real-world organization, eBay. We first described the company and how the organization operates. Then we analyzed its innovations in business. In conclusion, we made observations on how the theories regarding innovation are consistent within the company we selected to examine.
Keywords:internal entrepreneurship, innovation, eBay, PayPal, online auctions


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