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Title:ORGANIZACIJA IN TRŽENJE SPLETNE STRANI DNEVNIK.SI
Authors:Blatnik, Mateja (Author)
Šprajc, Polona (Mentor) More about this mentor... New window
Files:.pdf VS_Blatnik_Mateja_2011.pdf (1,02 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomska naloga obravnava problematiko na področju trženja spletnih strani oziroma problematiko, s katero se dnevno soočamo pri trženju v družbi Dnevnik, d.d. Predvsem menimo, da bi bilo potrebno dati poudarek na izobraževanju, strokovnih kadrih, motivaciji, izoblikovanju strategije in ciljev. Izpostaviti želimo popolnoma nov način tako trženja kot tudi nov način povečanja prodaje oglasnega prostora in s tem tržnega deleža podjetja, ugotoviti dejavnike za doseganje konkurenčne prednosti glede na ostale ponudnike na tržišču, izbor novih ciljnih trgov in nastop na teh trgih, predvsem zaradi zadovoljstva in strokovnosti kadra. Posebno vlogo imajo analiza tržišča s pomočjo ankete in raziskava izdelave strategije za trženje oglasnega prostora.
Keywords:KLJUČNE BESEDE internet, Dnevnik.si, marketing, strategija, oglasni prostor
Year of publishing:2011
Source:Maribor
COBISS_ID:6933523 Link is opened in a new window
NUK URN:URN:SI:UM:DK:QQIG1H4Y
Views:1416
Downloads:124
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:ORGANISATION AND MARKETING OF THE WEBPAGE DNEVNIK.SI
Abstract:Graduating work explores the problems regarding the website marketing or so called problems that we face on a daily basis in marketing, in the company Dnevnik, d.d. In particular, we believe that it would take to put an emphasis on education, professional staff, motivation, accomplishment of the strategy and objectives. The given priority by our work is that we want to achieve a completely new model of marketing as a new way to increase sale of advertising space and consequently the company's market share, to identify factors for achieving competitive advantages compared to other providers in the marketplace, the selection of new target markets and presence on these markets, primarily due to customer satisfaction and professionalism of staff. The special role has the analysis of the market through surveys and research manufacturing strategies for the advertising space marketing.
Keywords:internet, Dnevnik.si, marketing, strategy, advertising space


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