| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:VPLIV NEKATERIH MARKETINŠKIH INFORMACIJ NA OBLIKOVANJE CENE AVTOMOBILSKEGA KASKO ZAVAROVANJA
Authors:Mrđen, Peter (Author)
Pisnik-Korda, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf MAG_Mrden_Peter_2011.pdf (1,12 MB)
MD5: 21FFABA8E93B4A948000A1CB82372D28
 
Language:Slovenian
Work type:Master's thesis (m2)
Organization:EPF - Faculty of Business and Economics
Abstract:V teoretičnem delu magistrskega dela najprej primerjamo različne vidike opredeljevanja storitev, vrste storitev ter njihove poglavitne značilnosti, po katerih se bistveno ločijo od fizičnih izdelkov. Nadalje obravnavamo področje zavarovalnih storitev, kjer predstavljamo zgodovino, poglavitne značilnosti in vrste zavarovalnih storitev ter njihov pomen. Zaradi specifičnih značilnosti storitev, kot so neotipljivost, neobstojnost, in heterogenost, je potrebno obravnavati oblikovanje cen storitev ločeno od oblikovanja cen fizičnih izdelkov, kar podrobneje opisujemo v našem magistrskem delu. Nadalje opisujemo probleme oblikovanja cen storitev, dejavnike, ki vplivajo na oblikovanje cen storitev, cilje, metode, taktike ter proces oblikovanja cen storitev. Podrobneje predstavimo tudi oblikovanje cen zavarovalnih storitev, strukturo zavarovalne premije ter določanje višine premije. V empiričnem delu podrobneje predstavimo raziskovalni problem, namen in cilje raziskave. Temu sledi raziskava vpliva nekaterih marketinških informacij na zavarovalno tehnični rezultat (v nadaljevanju ZTR) in posledično na ceno avtomobilskega kasko zavarovanja. Raziskava je pokazala, da na višino ZTR statistično pomembno vplivata naslednji dve marketinški informaciji: cena avtomobila in moč motorja avtomobila, medtem ko znamka in tip vozila, tip zavarovanca in kraj zavarovanja statistično pomembno ne vplivajo na ZTR. Ker smo imeli opravka tako s kategoričnimi kot z numeričnimi podatki, smo pri raziskavi uporabili dve metodi, in sicer: hi-kvadrat test za analizo kategoričnih podatkov ter bivariatno regresijsko analizo za merjenje vpliva numeričnih tipov spremenljivk. Glede na rezultate raziskave ugotavljamo, da obstaja v povezavi z ZTR negativna korelacija med obema neodvisnima spremenljivkama. Nadalje ugotavljamo, da je vrednost ZTR v negativni korelaciji s ceno zavarovanja. Široko področje oblikovanja cen storitev in v povezavi s tem tudi oblikovanje cen zavarovalniških storitev puščata široke možnosti nadaljnjega raziskovanja. in sicer predvsem na področju vpliva ostalih marketinških informacij na oblikovanje cen v zavarovalništvu, kot so: - cenovni cilji organizacije v povezavi z oblikovanjem prodajnih cen, - tržne strukture in oblikovanje cen zavarovalnih storitev, - organizacijske značilnosti in oblikovanje cen zavarovanja.
Keywords:značilnosti storitev, vrste storitev, opredelitev storitev, zavarovalništvo, značilnosti zavarovalnih storitev, vrste zavarovanja, oblikovanje prodajnih cen storitev, marketinške informacije, oblikovanje cen v zavarovalništvu, zavarovalna premija.
Year of publishing:2011
Publisher:P. Mrđen
Source:[Maribor
UDC:339.13
COBISS_ID:10788124 New window
NUK URN:URN:SI:UM:DK:LUAWV5FI
Views:2287
Downloads:331
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:INFLUENCE OF SOME MARKET INFORMATION ON AUTOMOBILE INSURANCE PRICING
Abstract:In theoretical part of the master's thesis is our focus based on different definitions of services, types of services and their most important characteristics that are distinguishing them from physical products. Furthermore, we are discussing the field of insurance services, where we introduce the history of the insurance services, their main characteristics, types of insurance services and their meaning in the economy. Because of the specific services characteristics as intangibility, heterogeneity and inseparability, it is necessary to treat pricing of services apart from the pricing of physical products. We are discussing this subject in a detail in our masters thesis. Furthermore, we are discussing the problems of services pricing, the factors that influence the pricing of services, service pricing objectives, methods, tactics and the process of services pricing. We also introduce in greater detail the pricing of insurance services, the structure of insurance premium and determination of insurance premium. In empirical part of the master’s thesis we in detail present the research problem, the purpose and the aims of the research. In the proceeding we measure the influence of some marketing information on technical insurance result and in consequence also on the automobile hull insurance premium. Our empirical research has shown, that only the price of the automobile and the engine power are the marketing information that have statistically significant influence on the technical insurance result, as for the brand name, the type of the vehicle, the type of the insured and the place of the insurance are statistically insignificant marketing information. In our empirical research we dealt with categorical and numerical data, therefore we used two methods for measuring the results, the hi-square test for analyzing the categorical data and bivariatne regression analysis for the numerical data. The research shows there is a negative correlation between both independent variables and the technical insurance result. Furthermore we find that the value of technical insurance result is in negative correlation with the insurance premium. The wide area of services pricing and foremost the pricing of the insurance services leaves wide open opportunities for the further research, especially in the field of marketing information influence on the services pricing in the insurance business. We see the possible further research in the following topics: - the pricing aims of the organizations in correlation with the insurance services pricing; - market structures of the organizations in the correlation with the insurance services pricing; - the organizational characteristics of the firm in the correlation with the insurance services pricing
Keywords:services characteristics, types of services, services definition, insurance services, insurance services characteristics, types of insurance, services pricing, marketing information, insurance services pricing, insurance premium.


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica