| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:METODE POSPEŠEVANJA PRODAJE
Authors:Vidovič, Meta (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf VS_Vidovic_Meta_2011.pdf (277,93 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:Podjetja morajo danes, zaradi neprestanega boja s konkurenco, izbrati najbolj optimalen način tržnega komuniciranja. Pri izbiri morajo upoštevati izdelek, ceno in prodajne poti. Vse večjo pomembnost izbiri tržnega komuniciranja, podjetja pripisujejo zato, ker je tržno komuniciranje v zadnjem času postalo za preživetje podjetja prava nujnost. S tem, ko se je povečal pomen tržnega komuniciranja, pa se je povečal tudi pomen pospeševanja prodaje. Gre za temeljni instrument tržnega komuniciranja, zato si danes težko predstavljamo podjetje, ki tega instrumenta ne bi uporabljalo in poslovalo uspešno. Namen pospeševanja prodaje je posredno ali neposredno vplivati na večjo prodajo, kar dosežemo s pozitivnim vplivanjem na kupčevo mnenje. S povečanjem prodaje podjetje doseže prodajne cilje, ki si jih določi pred samimi akcijami pospeševanja prodaje.
Keywords:tržno komuniciranje, cilji tržnega komuniciranja, pospeševanje prodaje, cilji pospeševanja prodaje, podjetje, prodaja
Year of publishing:2011
Publisher:[M. Vidovič]
Source:Maribor
UDC:658.8
COBISS_ID:10812188 Link is opened in a new window
NUK URN:URN:SI:UM:DK:KE3NLGEJ
Views:1871
Downloads:277
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:SALES PROMOTING METHODS
Abstract:Nowadays companies must choose the most appropriate form of market communication, because of the constant battle with the competition. When making this decision, it is necessary to consider the product, the price and the distribution channel. The role of market communication is growing, because it is becoming indispensable for survival of a company. With the growing role of market communication, we can also notice the growing significance of sales promotion. Sales promotion is a basic instrument of market communication, that is why we can hardly imagine a company, which does not use this instrument and still be successful. The purpose of sales promotion is to directly and indirectly influence increased product sale by a positive influence on costumer opinion. By increasing the sales, the company can achieve planned sales goals, which had been defined, before the sales promotion begun.
Keywords:market communication, market communication goals, sales promotion, sales promotion goals, company, sales


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica