| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:STRATEGIJA TRŽENJA SLOVENSKIH VIN NA FINSKEM TRGU
Authors:Dvoršak, Sara (Author)
Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Dvorsak_Sara_2011.pdf (1,23 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomsko delo z naslovom Strategija trženja slovenskih vin na finskem trgu je razdeljeno na pet poglavij. V uvodnem delu je podana opredelitev problema, metodologija in osnovne trditve, kar je koristilo pri izvedbi tržne raziskave. Uvodnemu poglavju sledi analiza trga vina, kjer so opisane razmere na globalnem, slovenskem in nordijskem trgu vina. V tretjem poglavju smo se poglobili v razumevanje finskega trga vina in analizirali dejavnike makro in mikrookolja. V četrtem poglavju je celovito obdelano strateško načrtovanje trženja vin na finskem trgu, ki predstavlja ključni del diplomskega dela. Prepletata se teorija in praksa trženja s poudarkom na analizi možnosti za trženje slovenskih vin na finskem trgu, obnašanju kupcev in marketinškem spletu. Na praktičnih primerih dveh slovenskih podjetij, prisotnih na finskem trgu vina, P&F Wineries in Čotar, smo predstavili izhodišča za oblikovanje strategije trženja in v zadnjem poglavju glede na ugotovljeno problematiko podali predloge za izboljšanje trženja njihovih vin na finskem trgu.
Keywords:mednarodni marketing, trg vina, strategija trženja, instrumenti marketinškega spleta (izdelek, cena, distribucijske poti, promocija)
Year of publishing:2011
Publisher:[S. Dvoršak]
Source:Maribor
UDC:339.138
COBISS_ID:10757404 Link is opened in a new window
NUK URN:URN:SI:UM:DK:KIXX6HGQ
Views:1800
Downloads:333
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:MARKETING STRATEGY OF SLOVENIAN WINES ON THE FINNISH MARKET
Abstract:Thesis entitled Marketing strategy of Slovenian wines on the Finnish market is divided into five chapters. The problem, methodology and the basic arguments are handed in the first part, which was useful in carrying out market research. The introductory chapter is followed by analysis of wine market, which describes the situation at the global, Slovenian and the Nordic market. In the third section we deepened the understanding of the Finnish wine market and analyzed the factors of the macro and micro-environment. The fourth chapter is a comprehensive handling of wine marketing strategic planning in the Finnish market, which is a key part of the thesis. Theory and practice of marketing with a focus on the analysis of options for the marketing of Slovenian wines on the Finnish market, consumer behavior and marketing mix are interweaving. We presented the basic principles of marketing strategy with practical cases of two Slovenian companies present on the Finnish wine market, P&F Wineries and Čotar, and regarding to the statable problems we gave proposals for improving the marketing of their wines on the Finnish market in the last chapter.
Keywords:international marketing, wine market, marketing strategy, instruments of marketing mix (product, price, distribution channels, promotion)


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica