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Title:CELOSTNA GRAFIČNA PODOBA PODJETJA JAMADA
Authors:ID Bombek, Sašo (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf VS_Bombek_Saso_2011.pdf (992,86 KB)
MD5: 82CC2AD9D3F78866D56B6A09A5E6E1E7
PID: 20.500.12556/dkum/e0a0f151-d1ac-4d91-9324-419962302b86
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem delu sem preučil tematiko celostne grafične podobe podjetja, s teoretičnega vidika, kjer sem predstavil vse korake v procesu izdelave celostne grafične podobe podjetja, in na primeru podjetja Jamada. Določil sem novo poslanstvo, vizijo in filozofijo podjetja ter pripravil predlog nove celostne grafične podobe podjetja Jamada, v okviru katerega sem izbral simbol, logotip, barvno zasnovo in črkopis. Na podlagi tega sem razvil komunikacijska sredstva – poslovno vizitko, dopisni list, pisemsko ovojnico, žig in polo majico. Izbrani elementi celostne grafične podobe in komunikacijska sredstva izražajo novo poslanstvo, vizijo ter filozofijo podjetja Jamada, zato sem prepričan, da bi izbrani elementi, kot tudi zapisane strateške opredelitve, ob dejanski uporabi pripomogli k večji prepoznavi podjetja, superiornejšem nastopu na trgu in prehodu na novo raven komunikacije z okoljem.
Keywords:celostna grafična podoba, CGP, priročnik celostne grafične podobe, logotip, komunikacijska sredstva, imidž podjetja, strateške opredelitve, Jamada
Place of publishing:Maribor
Publisher:[S. Bombek]
Year of publishing:2011
PID:20.500.12556/DKUM-19077 New window
UDC:659.1
COBISS.SI-ID:10731804 New window
NUK URN:URN:SI:UM:DK:I6RB0UDV
Publication date in DKUM:18.07.2011
Views:2438
Downloads:326
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:CORPORATE VISUAL IDENTITY: JAMADA
Abstract:In my thesis I examined the topic of corporate identity from a theoretical point of view, where I presented all the steps of developing corporate identity in the case study of company Jamada. I set a new mission, vision and philosophy of the company and prepared a proposal for a new corporate identity for company Jamada, in which I chose the symbol, logo, color scheme and fonts. On this basis, I developed a set of communication tools – business card, correspondence paper, envelope, stamp and a polo shirt. Selected items of corporate identity and communications reflects a new mission, vision and philosophy of the company Jamada, therefore I am certain that the selected items, as well as written strategic definition, would have the potential to help towards a larger recognition of the company, superior performance on the market and transition to a new level of communication with the environment.
Keywords:corporate visual identity, corporate identity, identity, corporate identity manual, logo, communication tools, corporate image, strategic definitions, Jamada


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