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Title:Vplivi embalaže, okolja in cene Radenske Classic na kupca : diplomsko delo
Authors:Višček, Urša (Author)
Lisec, Andrej (Mentor) More about this mentor... New window
Files:.pdf RAZ_Viscek_Ursa_i2010.pdf (1,52 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FL - Faculty of Logistic
Abstract:Za analizo vpliva embalaže smo izbrali izdelek Radenska Classic, zato bomo v prvem poglavju diplomske naloge predstavili tako podjetje Radenska d.d. (zgodovina, proizvodi, skrb za okolje in podobno) kot tudi sam proizvod. Diplomska naloga v nadaljevanju opredeljuje embalažo na različne načine, saj so v prvem poglavju opredeljeni osnovni pojmi, povezani s to temo (opredeljene so glavne in druge funkcije embalaže, naloge in njene vrste). V nadaljevanju pa analiziramo, kakšen vpliv ima embalaža na okolje, saj zaradi naraščanja števila embaliranih izdelkov pravzaprav narašča tudi količina odpadne embalaže, ki pa lahko dolgoročno povzroči številne večje podnebne spremembe (te so se že začele pojavljati). V drugem poglavju je predstavljen posnetek stanja in kritična analiza le-tega. Glavni cilj naloge je bil, raziskati, kakšen vpliv ima embalaža, okolje in cena Radenske Classic na nakupno odločitev potrošnika, zato je sestavni del te diplomske naloge tudi analiza izvedene raziskave trga, ki se nahaja v tretjem poglavju, kjer smo (potencialne) potrošnike spraševali o njihovem poznavanju obravnavanega proizvoda in odločanju o njegovem nakupu.
Keywords:Radenska, voda, embalaža, nakup, okolje, HACCP, oblikovanje, cena
Year of publishing:2010
Publisher:[U. Višček]
Source:Celje
UDC:339.1:621.798(043.2)
COBISS_ID:512297789 Link is opened in a new window
NUK URN:URN:SI:UM:DK:LEYWCK3B
Views:2120
Downloads:261
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FL
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Secondary language

Language:English
Title:Effects of package, environment and price of Radenska Classic on the consumer purchase decision
Abstract:To analyze the impact of product packaging, we chose Radenska Classic, so in the first chapter of the thesis we will present the company Radenska d.d. (its history, products, environmental concerns, etc.) as well as the product itself. In the first chapter of this thesis we define the package in different ways (basic terms and concepts connected with this topic are determined, principal tasks, functions and other features are described) and we analyze the impact of packaging on the environment, since the rise of packaged products is actually increasing the quantity of waste which can cause a number of major long-termed climate changes (this is already started to appear). In the second chapter we present a snapshot of current state and a critical analysis of it. The main objective of this thesis was to investigate the influence of packaging, environment and price of Radenska Classic on consumer purchase decision decisions – therefore a market research analysis is an integral part of this thesis, which is located in the third chapter. In this analysis (potential) consumers were questioned about their knowledge of the product and of their purchasing decisions regarding it.
Keywords:water, package, purchase, environment, HACCP, design, price


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