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Title:IZOBRAŽEVANJE OSEBNIH BANČNIKOV
Authors:Uzar, Helena (Author)
Ferjan, Marko (Mentor) More about this mentor... New window
Files:.pdf VS_Uzar_Helena_2011.pdf (642,59 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:POVZETEK Diplomska naloga je nastala na podlagi raziskave, s katero smo ugotavljali potrebo po osebnih bančnikih. Ideologija osebnega bančništva je ponuditi boljše storitve, ki bi imele osebno in individualno noto. Raziskovali smo, kakšne so obstoječe navade poslovanja strank z banko, čemu dajejo stranke prednost in v kateri smeri lahko banka ponudbo nadgradi. Rezultat raziskave kaže željo strank po poslovanju z osebnim bančnikom. Ta mora zbujati zaupanje, biti ustrežljiv, komunikativen in strokoven. Na podlagi rezultatov anketnega vprašalnika smo diplomsko nalogo razdelili na dva sklopa. V prvem delu so predstavljene osnove komunikacije, med katere sodi tudi poslovna urejenost, stisk roke, mimika in obnašanje. Vse to pripomore k temu, da na stranko naredimo prvi vtis, ki ne bo le pozitiven, temveč tudi dolgotrajen. Prvi vtis je temelj za dobro in uspešno poslovno sodelovanje ter za sklenitev poslovanja nasploh. V drugem delu pa smo se podrobno dotaknili navzkrižne prodaje. Stranko moramo poznati in zaznati njene potrebe, da ji lahko pravilno svetujemo, katere bančne produkte naj uporabi in zakaj. Stranka zaupa pravi argumentaciji in posledično verjame v našo presojo.
Keywords:KLJUČNE BESEDE Bančne storitve, osebni bančnik, raziskava, analiza SWOT, navzkrižna prodaja
Year of publishing:2011
Source:Maribor
COBISS_ID:6883347 Link is opened in a new window
NUK URN:URN:SI:UM:DK:HQXYBZLM
Views:1073
Downloads:122
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Categories:FOV
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Secondary language

Language:English
Title:EDUCATION SEMINAR FOR AFFLUENT BANKERS
Abstract:ABSTRACT The present BSc dissertation is the result of a survey in which we determine the need for personal banker. The ideology of private banking is to provide better services that would have a personal and individual touch. We researched what are the habits of business customers with a bank, why give the customer a priority and in which direction the Bank may offer upgrades. The result of research showing the desire of clients dealing with personal bankers. Only this must convey confidence, be helpful, communicative and professional. Based on the results of the questionnaire, we divided the thesis into two parts. The first part presents the basics of communication, which include business arrangement, a handshake, mimicry and performance. All this helps us to the fact that the party make the first impression that will not be only positive but also time consuming. The first impression is the foundation of a good and successful business relationship and to enter into business in general. The second part, we detail the touch of cross sales. Customer must know and perceive their needs, that it can be properly advised of banking products to use and why. With the right argument a party trust and believes in our assessment.
Keywords:KEYWORDS Banking services, personal banker, market survey, SWOT analysis, Crossale


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