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Title:ANALIZA ODJEMALCEV ČOKOLADE GORENJKA
Authors:Žgeč, Valentina (Author)
Iršič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf VS_Zgec_Valentina_2011.pdf (909,70 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem seminarju sem opisovala temo s področja marketinga, in sicer s področja raziskave marketinga. V teoretičnem delu sem na kratko predstavila pojme, kot so zadovoljstvo in nezadovoljstvo odjemalcev, nakupno vedenje odjemalcev, postopek strateškega marketinga itd.
Keywords:Ključne besede: zadovoljstvo odjemalcev, nezadovoljstvo odjemalcev, raziskava odjemalcev, čokolada Gorenjka, .
Year of publishing:2011
Publisher:[V. Žgeč]
Source:Strejaci
UDC:658.8
COBISS_ID:10663708 Link is opened in a new window
NUK URN:URN:SI:UM:DK:PYRNNP7S
Views:2256
Downloads:206
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:CUSTOMER ANALYSIS OF THE CHOCOLATE GORENJKA
Abstract:The thesis seminar I described the topic in the field of marketing, namely in the field of marketing research. In the theoretical part, I briefly introduced concepts such as satisfaction and dissatisfaction with customer buying behavior of customers, the process of strategic marketing, etc ..
Keywords:customer satisfaction, customer dissatisfaction, customer research, chocolate Gorenjka, .


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