| Title: | ANALIZA ODJEMALCEV ČOKOLADE GORENJKA |
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| Authors: | ID Žgeč, Valentina (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  VS_Zgec_Valentina_2011.pdf (909,70 KB)
MD5: AB06EE46DD68040736BCAAA3E902F3A4
PID: 20.500.12556/dkum/7f6a8b8d-6178-4e27-b3e7-081867d067ff
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| Language: | Slovenian |
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| Work type: | Final seminar paper |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | V diplomskem seminarju sem opisovala temo s področja marketinga, in sicer s področja raziskave marketinga. V teoretičnem delu sem na kratko predstavila pojme, kot so zadovoljstvo in nezadovoljstvo odjemalcev, nakupno vedenje odjemalcev, postopek strateškega marketinga itd. |
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| Keywords: | Ključne besede: zadovoljstvo odjemalcev, nezadovoljstvo odjemalcev, raziskava odjemalcev, čokolada Gorenjka, . |
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| Place of publishing: | Strejaci |
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| Publisher: | [V. Žgeč] |
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| Year of publishing: | 2011 |
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| PID: | 20.500.12556/DKUM-17564 |
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| UDC: | 658.8 |
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| COBISS.SI-ID: | 10663708 |
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| NUK URN: | URN:SI:UM:DK:PYRNNP7S |
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| Publication date in DKUM: | 24.05.2011 |
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| Views: | 2984 |
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| Downloads: | 307 |
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| Metadata: |     |
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| Categories: | EPF
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