|Abstract:||Never before was the formation of an individual's personal identity as unpredictable as it is now, in this time of late modernity including all its contradictory rules. In different fields of his or her life, the individual repeatedly feels insecure, which further leads to fear and to the individual's state of being subjected to various identity crises. This insecurity is present in all fields of life, including those that should actually be the least questionable, e.g. friendship, partnership, family, education in correlation with employment, assurance of human-worthy life and health conditions, spending leisure time in connection with encouraging creativity, formation of physical and mental integrity etc.
In a time of globalised capitalism on the one hand and of accentuating pure individuality on the other, the meaning of autonomy − e.g. a sovereign entity offering the individual a feeling of unique value as a basis for growth and seeking ontological security − is diminishing increasingly. We are facing a growing gulf between the poor and the rich, still more: two different worlds have been created, each of them perceiving time differently and with the need to know each other less and less. This leads people to an increasingly rough materialistic perception of the world and of life in general and further to catastrophic consequences of the heteronomous regulation of working ethics. Such ethics deprive the individual of the majority of his waking time and consequently of nearly all of his sense as a "creative being with a strong backbone" who can stand for his rights, respect the rights of others and achieve his obligations. Such regulation of the working system actually represents structural violence over the individual and his identity. The heteronomous work goes hand in hand with consumerism as the inversely proportional reflection of the fascination with materialism and longing for hedonism. The human submerges inner distress, failure and personal discontent by buying products and services that promise satisfaction and happiness, though they can never be reached, since it is a concealed intrusion of wishes and needs upon the human.
The inner mental peace, which in my opinion should guide each individual towards personal growth, development and happy life, is becoming increasingly lost. We are witnessing different deviations that are constantly trying to convince us that people need diverse "safety valves"; yet, the question remains: to what extent − since we still hold on to social conformism and do not hasten away into the darkness of seemingly interesting and tempting criminal alternatives − e.g. beyond law and general morality, which can be equally (if not even more) objectionable, divisive and bad.
The individual is being institutionalised; he is becoming more responsible for himself, even in fields that were previously for the most part taken care of by the state as an institution (e.g. health service, pensions, residential situation, unemployment etc.) and provided the individual with a feeling of safety and consequently appurtenance. Today, the individual sees himself as an independent being who by carrying too much burden on his shoulders can feel omnipotent on one side, or weak − displayed either in (self-)destruction or loneliness − on the other.
Actually, individualisation is a double-edged sword: on the one hand, it offers the human a formation of an entirely autonomous life style and its identity project, on the other, individualisation in late modernity means suffering and resignation for all those people who are unable or incapable of doing so by remaining "captives of their own freedom". When talking about freedom: our lives are captured in the media and marketing reality construction, which through shows, series and advertisements tell us how to live, what to fear and how to invest our time and money in order to be happy. Actually, this is only one more field of the so-called structural (systemic) violence that dictates or forces upon us our life style, which unfortunately often pr|