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Title:JERNEJEVO - VIZUALNO KOMUNICIRANJE
Authors:Duh, Uroš (Author)
Duh, Matjaž (Mentor) More about this mentor... New window
Prinčič, Živorad (Co-mentor)
Files:.pdf UNI_Duh_Uros_2010.pdf (28,53 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Celostna grafična podoba je danes običajno osnova in začetek uspešnega razvoja vsakega podjetja, organizacije, festivala ali prireditve. Diplomsko delo je usmerjeno v oblikovanje konkretnega primera, razvoja celostne grafične podobe Jernejevo, katere prepoznavni in zaščitni znak je petelin. V teoretičnem delu smo definirali pojme vizualno komuniciranje, korporativno identiteto in vso terminologijo celostne podobe. Zakonitosti simbolov smo preučili skozi likovno teorijo, v okviru heraldike pa smo se srečali s prvim pojavljanjem petelina kot simbola v starih grbih. V praktičnem delu smo naredili analize obstoječih znakov, osnovna izhodišča za podobo, na koncu pa še priročnik celostne grafične podobe praznika Občine Šentjernej — Jernejevo.
Keywords:vizualno komuniciranje, korporativna identiteta, blagovna znamka, celostna grafična podoba, simbol, petelin, priročnik celostne grafične podobe
Year of publishing:2010
Publisher:[U. Duh]
Source:Maribor
UDC:(7.05:766):659.1(043.2)
COBISS_ID:14988566 Link is opened in a new window
NUK URN:URN:SI:UM:DK:SEUNANXA
Views:11642
Downloads:339
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:JERNEJEVO - VISUAL COMMUNICATION
Abstract:Nowadays every company, organisation, festival or event has to acknowledge the importance of visual corporate identity in order to develop, grow and attract audience. This thesis work focuses on designing a visual corporate identity of a local festival Jernejevo, where the rooster is a recognisable and a trademark symbol. In the theoretical part of the thesis, different terms, such as visual communication, corporate identity and the terminology of visual corporate identity, are explained. Art theory is used as a tool for the analysis of logo features and its properties. Rooster, as a symbol in coat of arms in various countries and different time periods, is also mentioned and described. The research part of the thesis work includes the analysis of the existing symbols, the basis for the corporate visual identity, and the corporate visual manual for the Šentjernej municipal holiday – Jernejevo.
Keywords:visual communication, corporate identity, brand, visual corporate identity, symbol, rooster, corporate identity manual


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