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Title:REPREZENTACIJA MOBILNOSTI V TELEVIZIJSKIH SPOTIH MOBILNIH OPERATERJEV V SLOVENIJI ALI MITI O BREZŽIČNO PREŠITIH ODEJAH
Authors:Djurić, Daša (Author)
Zajc, Melita (Mentor) More about this mentor... New window
Files:.pdf UNI_Djuric_Dasa_2010.pdf (10,56 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Mobilna telefonija je dodobra spremenila naše dojemanje sveta v katerem živimo. S seboj je prinesla komunikacijsko vseprisotnost, neodvisnost od časovnih in prostorskih omejitev ter obliko nomadskega gibanja, osvobojenega od žice. V naši diplomski nalogi smo se posvetili prav tej novi obliki mobilnosti. Preučevali smo jo skozi podobe, ki so bile del televizijskih oglasov slovenskih mobilnih operaterjev Mobitela in Si.mobila. Sodobna mobilnost, s katero smo imeli opravka, se je reprezentirala skozi podobe gibanja, povezanosti, intimne bližine, prevoznih sredstev in ostalih brezžičnih sledi, v svojem bistvu pa je bila fluidna tj. prisotna povsod, a nedoločljiva. Hkrati pa je sodobna mobilnost s seboj prinesla človekovo ponovno osvajanje fizičnega prostora.
Keywords:mobilna telefonija, slovenski mobilni operaterji, mobilnost, reprezentacija, televizijski oglasi
Year of publishing:2010
Publisher:[D. Djurić]
Source:Maribor
UDC:[659.2:004]:621.39(043.2)
COBISS_ID:14759702 Link is opened in a new window
NUK URN:URN:SI:UM:DK:O7L8FSER
Views:7031
Downloads:82
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Secondary language

Language:English
Title:REPRESENTATION OF MOBILITY IN TELEVISION ADVERTS OF MOBILE OPERATORS IN SLOVENIA OF MYTHS ON WIRELESS QUILTS
Abstract:Mobile telephony thoroughly changed our perception of the world we live in. It brought communication omnipresence, independence from time and space limits, and a wire free form of nomadic movement. In our diploma paper, we focused on this new shape of mobility, which was studied through images used in the television adverts of the two Slovenian mobile operators, Mobitel and Si.mobil. We dealt with a modern mobility that represented itself through images of movement, connectedness, intimate presence, means of transport and other wireless footprints. In its essence, the modern mobility was fluid, i.e., omnipresent yet unidentifiable. Simultaneously, it enabled human to conquer physical space once again.
Keywords:Mobile Telephony, Slovenian Mobile Operators, Mobility, Representation, Television Adverts


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