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Izpis gradiva

Naslov:ANALIZA ASORTIMENTA ORGANIZACIJE MAKITA CORPORATION
Avtorji:Druškovič, Sara (Avtor)
Milfelner, Borut (Mentor) Več o mentorju... Novo okno
Datoteke:.pdf UNI_Druskovic_Sara_2010.pdf (2,23 MB)
 
Jezik:Slovenski jezik
Vrsta gradiva:Delo diplomskega seminarja/zaključno seminarsko delo/naloga (mb14)
Organizacija:EPF - Ekonomsko-poslovna fakulteta
Opis:Glavni namen diplomskega seminarja je bil analizirati asortiment podjetja Makita Corporation. V prvih treh poglavjih teoretičnega dela diplomskega seminarja sem se najprej osredotočila na teme povezane z izdelkom, managementom izdelkov ter odločitvah o izdelkih. Nadaljevala sem z opredelitvijo pojma asortiment, opisom dimenzij, ravni, konsistentnosti in strategij asortimenta ter nazadnje predstavila teoretična spoznanja o metodah v podporo odločanju o asortimentu. Največji del predstavitve le teh zajema BCG model, ki sem ga uporabila v empiričnem delu seminarja. V empiričnem delu sem najprej predstavila podjetje Makita Corporation, nato pa sem spoznanja iz teoretičnega dela prenesla na praktični primer analize asortimenta. Prikazala sem SWOT analizo podjetja, nato opredelila dimenzije asortimenta, podala oceno konsistentnosti asortimenta s treh vidikov, nato pa podala subjektivno oceno cenovne in kakovostne ravni asortimenta. Nazadnje je sledila izdelava BCG matrike, s katero sem potrdila hipotezo, da je asortiment podjetja uravnotežen. Na koncu sem v sklepu povzela ključne ugotovitve.
Ključne besede:KLJUČNE BESEDE: izdelek, management izdelka, asortiment, življenjski cikel izdelka, SWOT analiza, portfolio modeli, BCG matrika, Makita.
Leto izida:2010
Založnik:[S. Druškovič]
Izvor:Kapla
UDK:658.6
COBISS_ID:10498844 Povezava se odpre v novem oknu
NUK URN:URN:SI:UM:DK:M3W6YMRW
Število ogledov:2017
Število prenosov:326
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:EPF
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Sekundarni jezik

Jezik:Angleški jezik
Naslov:ASSORTMENT ANALYSIS OF THE MAKITA CORPORATION ORGANIZATION
Opis:The main purpose of the diploma seminar paper was to analyze the Makita Corporation assortment. In the first three chapters of the theoretical part of the diploma seminar paper the focus is on the topics connected to product, product management and product decisions. In the following part, the term assortment was defined, and dimensions, levels, consistency and strategies of assortment were described. Finally, the theoretical knowledge of methods that are supporting decisions on assortment was presented. The presentation of the methods includes the BCG model, which represents the greatest part and has also been used in the empirical part of the seminar paper. In the empirical part, first the Makita Corporation was presented. Then, findings from the theoretical part were used on a practical example of assortment analysis. The SWOT analysis of the company was presented. In the following part, the assortment dimensions were defined, evaluation of the assortment consistency from three points of view was made, which was followed by a subjective evaluation of the assortment price and quality level. Finally, a BCG matrix was formed, which confirmed the supposition that the company assortment is balanced. In conclusion key findings were summarized.
Ključne besede:product, product management, assortment, product life cycle, SWOT analysis, portfolio models, BCG matrix, Makita.


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