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Title:PROGRAM POSPEŠEVANJA PRODAJE V FRIZERSKEM SALONU MOJCA
Authors:Košir, Rok (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf VS_Kosir_Rok_2010.pdf (621,89 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:Pospeševanje prodaje je eden izmed instrumentov tržnega komuniciranja, ki pridobiva vse večji pomen. Namen pospeševanja prodaje je predvsem povečati prodajo. Vendar pa tukaj naletimo tudi na razne omejitve, ki so omejene z zakoni in kodeksi. V zaključnem delu sem najprej teoretično predstavim vse načine pospeševanja prodaje, njihov namen in cilje. Metode pospeševanja prodaje je potrebno natančno načrtovati, če želimo, da bo pospeševanje prodaje doseglo svoj namen. Poznamo tri skupine različnih metod pospeševanja prodaje in sicer : · metode pospeševanje prodaje končnim odjemalcem, · metode pospeševanja prodaje trgovini, · metode pospeševanja prodaje prodajnemu osebju. V praktičnem delu pa sem na primeru frizerskega salona pokazal, kako bi pospeševanje prodaje lahko potekalo v praksi.
Keywords:pospeševanje prodaje, odjemalec, metode in orodja pospeševanja prodaje, cilji pospeševanja prodaje, cena
Year of publishing:2010
Publisher:[R. Košir]
Source:Maribor
UDC:658.8
COBISS_ID:10508572 Link is opened in a new window
NUK URN:URN:SI:UM:DK:PBTZCXJG
Views:1404
Downloads:177
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:SALES PROMOTION PROGRAM IN A HAIRDRESSING SALON MOJCA
Abstract:Sales promotion is one of the tools of marketing communication, which is gaining increasing importance. The purpose of sales promotion is mainly to increase sales. However, here we find also the various restrictions that are limited by laws and codes. In the final part, I present the first theoretical ways of sales promoting, their purpose and objectives. Sales promotion methods should be carefully planned, if we want to promote sales achieved its objective. There are three groups of promotion methods of seller promotion: • method of seller promotion to the consumer, • method of seller promotion to the marketplace, • method of seller promotion to other organizations. In the practical part I show, on the case of hairdressing salon, how the sale promotion could work in a practice.
Keywords:sales promotion, customer, methods and instruments of the sales promotion, objectives of sales promotion, price


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