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Title:VLOGA INTERNETA V MEDNARODNEM TRŽNEM KOMUNICIRANJU
Authors:Mušič, Barbara (Author)
Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Music_Barbara_2010.pdf (2,52 MB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:V zadnjem desetletju je število internetnih aktivnosti močno naraslo. Še pred nekaj leti smo kupovali večino izdelkov v trgovinah, danes pa se je to spremenilo, saj skorajda ni izdelka, ki ga nebi mogli kupiti preko spleta. Internet je ponudil podjetjem možnost za razvoj in trženje novih storitev. Pojavile so se nove oblike elektronskega poslovanja. Najbolj razširjeno je zagotovo poslovanje med podjetjem in končnim potrošnikom. Za podjetja je posebej pomembno B2B elektronsko poslovanje, kjer gre za poslovanje med podjetji. Preko njega potekajo vse transakcije v enem samem koraku. Veliko podjetij pa sodeluje na spletnih tržnicah, kjer si z malo sreče in znanjem lahko pridobijo velika naročila. Internet nudi veliko možnosti za mednarodno komunikacijo, saj se s tem odpirajo nove oblike pospeševanja mednarodnega sodelovanja. Na njem najdemo veliko poslovnih in drugih podatkov, ki so ves čas na voljo po celem svetu. Podjetjem daje možnost, da se povežejo tudi z večjo skupino porabnikov, hkrati pa lahko pošiljajo poosebljena sporočila. Glavna razlika med tradicionalnim in spletnim trženjem je ta, da slednje omogoča dvosmerno komunikacijo in uporabo večpredstavnosti. Najbolj razvita oblika spletnega trženja je zagotovo spletno oglaševanje. Njegova uporaba se iz leta v leto povečuje. Najbolj aktualno pa je postalo oglaševanje na socialnih omrežjih, kot sta Facebook in Twitter. Na njih je registriranih milijone uporabnikov, ki jih vsak dan obiščejo. Podjetja so to izkoristila, saj je trženje na teh straneh dokaj enostavno in ugodno. Zaradi vse večje uporabe interneta, se bo zagotovo večala tudi uporaba spletnega tržnega komuniciranja. Podjetja so spoznala, da je takšna oblika cenovno ugodna, učinkovita in hitra. Prav hiter odziv, pa je v današnjem svetu nuja za preživetje. Internet ne povezuje samo podjetja z domačim trgom, ampak s celotnim svetom. Podjetja preko njega komunicirajo s tujimi poslovnimi partnerji. Na drugi strani pa lahko s pomočjo spleta opazujejo potrošnike, njihove želje in potrebe. Svoje trženjske vsebine lahko preprosto prilagajajo različnim starostnim in regionalnim skupinam.
Keywords:internet, elektronsko poslovanje, elektronsko trženje, spletna trgovina, B2B, B2C, komunikacijski splet, spletno oglaševanje, mednarodno komuniciranje, socialna omrežja
Year of publishing:2010
Publisher:[B. Mušič]
Source:Slovenske Konjice
UDC:339.5
COBISS_ID:10497308 Link is opened in a new window
NUK URN:URN:SI:UM:DK:R8GBIJVW
Views:2115
Downloads:363
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:THE ROLE OF INTERNET IN INTERNATIONAL MARKETING COMMUNICATION
Abstract:In the last decade, the number of internet activity is growing very fast. A few years ago we bought majority of products in shops. Today this has changed. We can buy almost anything on the internet. The internet has offered companies the ability to develop. Today there are many new forms of electronic commerce. The most popular e-commerce is business between companies and final consumers. For companies it is particularly important B2B e-commerce; business between companies. Through him all transactions take place in just one step. Many businesses take part in online marketplaces, where they are able to obtain large orders. The internet offers many opportunities for international communication and speeds up new forms of international cooperation. On it we can find business and other information at any time. Companies can connect with a larger group of consumers and can also send personalized messages. The main difference between traditional and online marketing is that online marketing enables two-way communication and use multimedia. The most spread type of online marketing is web advertising. Its use is increasing very fast. The most current has become advertising on social networks such as Facebook and Twitter. They have millions of registered users who visit them every day. For companies this type of advertising is quite easy and cheap. The use of internet is increasing and we can also expect that the use of online marketing communication will become more and more widen. Companies have realized that this type of marketing is cheap, efficient and fast. A quick response is necessity for survival in today's business world. Internet doesn't only connect companies to the domestic market, but with the whole world. Through him companies communicate with foreign business partners. On the other hand, internet helps them to realize consumer wishes and needs. Their marketing contents can be easily adaptable to different age and regional groups.
Keywords:internet, electronic commerce, electronic marketing, online shop, B2B, B2C, promotional MIX, online advertising, international communication, social networks


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