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Title:E-ZAVAROVALNIŠTVO
Authors:Gorjanc, Mateja (Author)
Bobek, Samo (Mentor) More about this mentor... New window
Files:.pdf VS_Gorjanc_Mateja_2010.pdf (1010,34 KB)
 
Language:Slovenian
Work type:Final seminar paper (mb14)
Organization:EPF - Faculty of Business and Economics
Abstract:Neosebno neposredno trženje kot tržni(marketinški) koncept vse bolj prežema naše življenje na vseh področjih in tako čedalje bolj tudi na področju zavarovalništva. Seveda smo pri nas storili pri uvajanju in uporabi teh sodobnih tržnih oblik, tehnik in poti šele prve korake, v razvitem zavarovalniškem svetu pa je za mnoge zavarovalne vrste, predvsem za množična zavarovanja tak način promocije in distribucije hkrati že kar ustaljen način dela in konkurenčne bitke za obstoj in razvoj. V literaturi obstajajo številne različne definicije in opredelitve zavarovalniških pojmov ter elektronskega poslovanja. Te različne pojme smo tudi mi predstavili v diplomskem seminarju. Napredek v informacijski tehnologiji in večji boj s konkurenti sta pripeljala podjetja do novega načina poslovanja-elektronskega poslovanja, ki se širi na vsa poslovna področju. Elektronsko poslovanje pa prinaša številne prednosti in pomanjkljivosti. Nekatere prednosti e-poslovanja preko interneta so: potrebe strank se lažje razumejo zaradi neposredne komunikacije preko omrežja, informacije se oblikujejo glede na izkazane potrebe uporabnikov-potrošnikov, pri elektronskih storitvah se odjemalcu ni potrebno srečati s prodajalci ali se izpostaviti prepričevanju in čustvenim dejavnikom. Največji pomanjkljivosti, ki ju glede poslovanja omenjajo strokovnjaki, sta varnost in standardizacija. Druge pomanjkljivosti so še: pomanjkljivi sistem varnosti in zaupnosti, še vedno razvijajoča se programska oprema, dodatni stroški povezani z nabavo specializirane opreme e-poslovanja itd.
Keywords:elektronsko poslovanje, elektronsko trženje, e-zavarovalništvo, zavarovalnica, spletne strani zavarovalnic, tržni delež, analiza poslovanja
Year of publishing:2010
Publisher:[M. Gorjanc]
Source:Zimica
UDC:368
COBISS_ID:10449436 Link is opened in a new window
NUK URN:URN:SI:UM:DK:OZZSDNKC
Views:2883
Downloads:289
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:E-INSURANCE
Abstract:Impersonal direct marketing as marketing concept is taking over our lives in all areas, including the insurance area. In Slovenia we are making only first steps with introduction and implementation of these contemporary marketing forms, techniques and modes. Such modes of promotion and distribution are for various insurance types, especially for mass-insurance, already established working manner, and helps in a competitive battle for survival and progress. Literature shows various definitions of insurance and e-business (electronic business), which are presented in our diploma seminar. Due to the progress of electronic technology and stiffer competition, companies are forced into new business modes – electronic business (e-business), which is expended to all business areas. Electronic business has various advantages as well as disadvantages. Some of the most important advantages of e-business are: the needs of the customers are better understood due to direct net communication information is formed on the basis of user-consumer needs, at e-services buyer and seller are not directly faced and are not exposed to persuading and emotional factors. Experts have claimed that the greatest disadvantages of e-services are security and standardization. Other disadvantages are also: system with lack of security, safety and trust, developing software, additional costs to supply special e-business equipment, etc.
Keywords:electronic business (e-business), electronic marketing (e-marketing), e-insurance, insurance company, web pages of insurance companies, market share, operational review


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