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Title:TRŽENJE OGLASNEGA PROSTORA NA PRIMERU PLANETOV TUŠ
Authors:Kop, Alej (Author)
Pisnik Korda, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UNI_Kop_Alej_2010.pdf (2,86 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Podjetja in ostale organizacije oglašujejo z namenom, da bi svoje ciljne skupine informirali o izdelkih in storitvah, jih nanje spominjali, predvsem pa prepričali v nakup in zvestobo. Medijem omogoča oglaševanje pomemben vir sredstev, porabnikom pa bolj kakovosten izbor med izdelki posameznih ponudnikov. Oglaševalski sistem v večini primerov sestavljajo trije udeleženci; naročnik pri oglaševalski agenciji naroči izvedbo oglaševalske akcije, le ta jo zasnuje in izvede, oglaševalsko sporočilo pa doseže ciljno občinstvo s pomočjo medijev. Na trgu obstaja veliko število medijev in vsi si želijo izboriti čim večji del oglaševalskega kolača. Kinematografi spadajo v skupino sekundarnih medijev, ki težko konkurirajo veliko bolj priljubljenim primarnim medijem. Seveda pa imajo tudi svoje kvalitete. Poglavitne prednosti oglaševanja v kinematografih so močna zaznavnost sporočila, ujetost občinstva v sproščenem in izoliranem okolju, odlični vizualni in avdio učinki, stroškovna učinkovitost in multimedialnost oglaševanja. Glavna naloga tržnika je, da s svojim znanjem, izkušnjami in dobro ponudbo mediju priskrbi čim večji delež proračuna, ki ga podjetja namenjajo za oglaševanje. Ponudba oglasnega prostora v zabaviščnem delu Kinematografov Planet Tuš je zelo pestra. Obstaja pa še nekaj dodatnih možnosti, s katerimi bi jo lahko tudi dopolnili.
Keywords:Oglaševanje, trženje oglasnega prostora, oglasno sporočilo, marketinško komuniciranje, mediji, kinematografi.
Year of publishing:2010
Publisher:[A. Kop]
Source:Maribor
UDC:659.1
COBISS_ID:10342428 Link is opened in a new window
NUK URN:URN:SI:UM:DK:PESFW2VF
Views:1636
Downloads:328
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:MARKETING OF ADVERTISING SPACE IN THE EXAMPLE OF PLANET TUŠ CORPORATION
Abstract:Companies and other organizations advertise to inform their focus groups about their products and services, to remind them of their existence and to convince them to buy products and remain loyal. For media, advertising presents an important source of income while consumers get a quality choice between products. The advertising system usually consists of three parts: the client orders an advert or advertising campaign at the agency, the advertising agency comes up with ideas and does the advertisement which is broadcasted through different media in order to reach its focus group. There are many different media on the market and they all want their share of the advertising cake. Cinema falls in the category of secondary media, which usually has difficulties competing with the more popular media in the primary category. However, cinema has its qualities. Major advantages of advertising in a cinema are the strong perception of the message, the audience is sitting in an isolated and relaxed envroniment, the audio and video effects are excellent, it is cost effective and it takes advertising to a high multimedia level. The main task of the sales person is to ensure as much as possible of the budget that companies devote to advertising, with his knowledge, experience and a good offer. Planet Tus cinemas offer a great variety of advertising spaces and possiblities in their entertainment area. However, there are a couple of other posibilities that could complement the existing offer.
Keywords:Advertising, marketing of advertising space, advertisement, marketing communications, media, cinema.


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