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Title:ELEKTRONSKO POSLOVANJE TURISTIČNE AGENCIJE
Authors:Vidmar, Teja (Author)
Bobek, Samo (Mentor) More about this mentor... New window
Files:.pdf UNI_Vidmar_Teja_2010.pdf (1,97 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Turizem in informacijska tehnologija sta dve največji in najbolj dinamični panogi v današnjem času. Obe panogi se zelo hitro razvijata in povpraševanje po njiju strmo raste. Posebno vlogo pri tem ima internet, ki je prenosni medij in omogoča najcenejši prenos podatkov in povezuje ljudi. Prav tako ima internet zelo pomembno vlogo pri turističnem trženju saj je njegova funkcija zelo pomembna pri distribuciji turističnih storitev. Internet predstavlja zelo pomembno vlogo za potencialnega turista, kot tudi za podjetje-turistično agencijo. Internet ponuja veliko prednosti pri poslovanju. To so nižji stroški pri poslovanju in pridobivanju informacij, večjo hitrost pri posredovanju informacij, enostavnejšo in hitrejšo komunikacijo. Turistične agencije se poleg standardnega trženja svojih proizvodov in storitev odločajo za trženje preko interneta. Ta oblika trženje je pri slovenskih turističnih agencijah dobro razvita. Opazimo lahko, da ima skoraj vsaka ali pa morda celo vsaka turistična agencija, tudi najmanjša, svojo spletno stran. Na spletnih straneh imajo predstavljeno ponudbo svojih storitev. Na internetu se lahko pojavljajo prav vsa podjetja, tudi najmanjša in največja. Ta oblika trženja je poceni in dostopna vsem. Tako imajo možnost, da se vsa podjetja v našem primeru turistične agencije enako predstavijo na internetu. Tukaj so dostopna vsem, ki imajo dostop do interneta. Zelo pomembno pri tem je, da so vsa podjetja dostopna vsem, kjerkoli in kadarkoli. Internet ne pozna časovnih in geografskih omejitev. Z internetom se torej možnost poslovanja poveča. Podjetja postanejo bolj dosegljiva in konkurenčnejša. Pomembno je tudi kako se podjetje predstavi na internetu in ni dovolj, da se na njem samo predstavi. Spletne strani morajo biti dobro narejene. Biti morajo preproste za uporabo, pregledne, ne preveč polne z besedilom. Predvsem je tudi pomembno, da obiskovalca spletna stran pritegne, da je zanimiva in lahka za uporabo, saj se bo, samo tako, še kdaj vrnil nanjo. Kar pa je cilj vsakega podjetja. Nekatere turistične agencije so šle še korak dlje. Na svojih spletnih straneh ponujajo tudi možnost nakupa svojih proizvodov in storitev. Vendar to pri nas, v Sloveniji še ni povsem razvito, saj to možnost ponuja res samo nekaj turističnih agencij. Predvsem so to turistične agencije, ki poslujejo samo preko interneta in sploh nimajo poslovalnic. Pri nas tak način poslovanja še ni povsem razvit. Ljudje takemu načinu poslovanja še ne zaupajo povsem in tudi nanj še niso povsem navajeni. Tako se še vedno odločajo za standardno poslovanje in še vedno osebno obiskujejo poslovalnice in tam opravijo nakup turističnih storitev.
Keywords:Ključne besede: turistična agencija, elektronsko poslovanje, internet, spletne strani, internetno trženje, internetno komuniciranje.
Year of publishing:2009
Publisher:[T. Vidmar]
Source:Koper
UDC:004.738.5
COBISS_ID:10288412 Link is opened in a new window
NUK URN:URN:SI:UM:DK:BGAXHZGJ
Views:3236
Downloads:572
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:TRAVEL AGENCY ELECTRONIC BUSINESS
Abstract:Tourism and information technology are the two biggest and most dynamical trades of our time. Both trades are developing really quickly and demands for both are rapidly climbing. The main cause of this rapid climb is Internet, a portable media that connects people and enables the cheapest transfer of data. Also, the Internet plays a very important role in tourist marketing since its main function plays a very important role at distributing tourist services. Internet also plays an important role for a potential tourist and for the tourist agency as well. Internet offers lots of advantages in business, such as lower expenses when conducting business and acquitting information, higher speeds when providing information, easier and faster communication. In addition to standard marketing techniques, tourist agencies often choose to market their services via the Internet. In Slovenia this type of marketing is well developed. We can also notice that almost every, from the smallest to the biggest tourist agencies, have their own web page, where they advertise their services. This type of marketing is cheap and available to everyone, which provides the opportunity to every company (in our case the tourist agencies) to equally introduce themselves on the Internet. One of the most important factors of such marketing is that all companies are available to everyone from any place at any given time. Internet does not know time or geographical boundaries. It increases the chance to conduct business, which makes companies more accessible and more competitive. It is also important how the company introduces itself on the Internet. The sole act of having your own web page on the Internet is not enough – the web pages have to be simple to use and not over flown with text. It is also important that the web page attracts the visitor with its simplistic use and good design, because that is the only way that the visitor will return to visit the web page again, which is the main goal of every company. Some tourist agencies went even further and enable the visitor to purchase their services and products via the Internet, but such method is not well developed in Slovenia since only few agencies, like our biggest tourist agency Kompas, provide that option, usually the ones that conduct business only via the Internet and do not have own offices. One of the reasons why this type of business is not well developed is because the customers do not fully trust this way of conducting business and are not used to it, so they still use the standard way of conducting business – by personally visiting the tourist agencies.
Keywords:tourist agency, electronic business (eBusiness), Internet, Web pages, Internet marketing, Internet communication


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