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Title:VPLIV MANAGEMENTSKEGA KONCEPTA DRUŽBENE ODGOVORNOSTI NA POSLOVANJE PODJETJA - PRIMER SLOVENSKIH ŽELEZNIC
Authors:ID Didič, Leon (Author)
ID Uršič, Duško (Mentor) More about this mentor... New window
Files:.pdf MAG_Didic_Leon_2010.pdf (1,19 MB)
MD5: 2819108C4BA0EDC2D824093ECFDFD3D6
PID: 20.500.12556/dkum/7c748e0c-61be-46c3-bda5-8d5f52d8be7b
 
Language:Slovenian
Work type:Master's thesis/paper
Organization:EPF - Faculty of Business and Economics
Abstract:Predstavljeno magistrsko delo obravnava problematiko družbene odgovornosti podjetij. V literaturi enotna definicija družbene odgovornosti podjetij ne obstaja. Opredeljena je le temeljna značilnost, ki po mnenju mnogih avtorjev opredeljuje pojem. To seveda ne prispeva k njegovi jasnosti, prav tako je težko ugotoviti, katere opredelitve so imeli pri svojem razumevanju družbene odgovornosti v mislih. Gre za razumevanje ki pravi, da je družbena odgovornost resen poskus reševanja družbenih in socialnih problemov, v celoti ali delno povzročenih s strani podjetij. Družbeno odgovorno podjetje je torej tisto, ki je odgovorno do vseh subjektov, ki so kakorkoli vpleteni v njegovo delovanje. S problematiko družbene odgovornosti se je aktivno začela ukvarjati tudi Evropska unija, in sicer v okviru Lizbonske deklaracije, sprejete leta 2000. Pri ugotavljanju uspešnosti podjetij in izvajanju njihove družbene odgovornosti se neprestano zastavlja vprašanje odnosa med družbeno odgovornostjo nekega podjetja in njegovo poslovno uspešnostjo. Pri iskanju povezav med družbeno odgovornostjo in poslovno uspešnostjo so številne raziskave naletele na problem opredelitve spremenljivk merjenja družbene odgovornosti in na problem pomanjkanja splošno sprejete definicije družbene odgovornosti. Zagovorniki družbene odgovornosti podjetij do danes niso dokazali trdne vzročne kvantitativne povezave med družbeno odgovornimi aktivnostmi podjetja in finančnimi kazalci poslovanja. Mnogi avtorji so mnenja, da se nekateri pozitivni vidiki družbene odgovornosti ne vidijo nujno neposredno v finančnih rezultatih podjetja, pač pa opozarjajo predvsem na dolgoročne koristi, ki jih podjetjem prinašajo družbeno odgovorne aktivnosti. Nekateri avtorji so tudi mnenja, da podjetja z ustvarjanjem dobička, ob sočasnem zadovoljevanju kriterijev etičnega vedenja, v očeh javnosti dosegajo ugled, ki pomeni njihovo edinstveno konkurenčno prednost pred tekmeci. Ob koristih, ki jih družbeno odgovorno ravnanje podjetju prinaša, pa nastajajo tudi določeni stroški, zaradi katerih se podjetja redkeje odločajo za družbeno odgovorno ravnanje, kot si jo javnost in ostale skupine deležnikov to želijo. Podjetja se namreč zavedajo, da uvajanje programov družbene odgovornosti zahteva dobro upravljanje in njihovo vpetost v dolgoročno razvojno strategijo podjetja, saj je od razlike med stroški in prednostmi, odvisen pozitivni učinek na poslovne rezultate. Ob tem je pomembno dejstvo, da se uvajanje programov družbene odgovornosti podjetij dotakne prav vseh deležnikov podjetja. V slovenskih podjetjih je več kot polovica družbeno odgovornih aktivnosti občasnih in v večji meri nepovezanih s poslovno strategijo. Slaba polovica malih in srednje velikih podjetij kot glavno oviro za nesodelovanje v družbeno odgovornih aktivnostih navaja pomanjkanje denarja, kar kaže na to, da slovenska podjetja dojemajo družbeno odgovornost kot strošek in ne kot naložbo v prihodnost. SŽ s prevozom potnikov po železniških tirih opravlja obvezno gospodarsko javno službo s katero zagotavlja storitve javnega železniškega potniškega prometa, kar je v javnem interesu. SŽ delujejo v logistični branži, vendar je za prebivalstvo daleč najbolj pomemben njihov prispevek k povečanju mobilnosti prebivalcev in s tem k večji uporabi javnih prevoznih sredstev. Omejitve večje mobilnosti prebivalstva so povezane z infrastrukturnimi pogoji, ki preprečujejo približevanje storitev železniškega prometa ciljnim skupinam potnikov. Raziskava je pokazala, da se podjetje zaveda svoje odgovornosti do odjemalcev in do zaposlenih. Zelo pomembno vlogo ima socialna odgovornost podjetja, zato podjetje nenehno teži k ohranjanju in zagotavljanju delovnih mest. Zaposleni v veliki meri družbeno odgovorno delovanje podjetja povezujejo z zadovoljstvom pri delu in varnimi in prijaznimi delovnimi pogoji. Poleg tega je raziskava tudi pokazala, da se bistveno ne razlikujejo pogledi vodstvenih delavcev in ostalih zaposlenih na družbeno odgovornost. Kot zaključ
Keywords:družbena odgovornost management zaposleni poslovanje strategija uspešnost učinkovitost ugled konkurenčna prednost delovanje koristi okolje javnost spoštovanje dialog
Place of publishing:[Maribor
Publisher:L. Didič
Year of publishing:2010
PID:20.500.12556/DKUM-13355 New window
UDC:005.3
COBISS.SI-ID:10273564 New window
NUK URN:URN:SI:UM:DK:02K6JC5Y
Publication date in DKUM:02.07.2010
Views:4658
Downloads:582
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:The implications of managerial conceptions of (corporate) social responsibility for the operations of a business organization
Abstract:This present Master's thesis explores the issues of corporate social responsibility. The existing literature does not offer a common definition of the term and uniformly defines solely its basic feature which, according to several authors, importantly determines the notion of corporate social responsibility. This, of course, does not contribute to its clarity; further, it is difficult to ascertain which definitions in particular are considered by the authors in their particular understanding of social responsibility. Corporate social responsibility is mostly understood as a serious attempt to solve social problems which have been, in their entirety or partially, caused by business organizations. Consequently, a socially responsible business organization is an organization which is accountable to all subjects who have been, in one way or another, involved in its activities. The issue of social responsibility has been also actively addressed by the European Union, namely in the context of the Lisbon declaration adopted in 2000. When assessing economic performance and fulfilment of an organization’s social responsibility, the issue of the relationship between social responsibility and its economic performance has been continuously raised. Several studies, examining relations between social responsibility and economic performance, have highlighted the problem of social responsibility variables not being properly defined, and noted the absence of a generally accepted definition of social responsibility. Thus far, the advocates of corporate social responsibility have not been able to establish a convincing causative and quantitative relation between socially responsible actions of a business organization and the indicators of its financial performance. Several authors defend the view that certain positive aspects of social responsibility are not immediately observable from its financial performance, and highlight long-term benefits of socially responsible activities. Some authors argue that by making profit and at the same time adhering to the principles of ethical conduct, business organizations build their reputation with the public and build a unique competitive advantage over their rivals. The fact that business organizations, despite appeals by the public and groups of stakeholders, less frequently decide to act socially responsibly lies with specific costs which are, notwithstanding the benefits, associated with such activities. Given that their economic performance depends on the relation between costs and benefits, business organizations are well aware that implementation of social responsibility programmes requires proper management and an integration of such programmes into their long-term development strategy. The fact that implementation of social responsibility programmes affects all stakeholders is of no less importance. Over one half of all socially responsible activities of Slovenian companies are infrequent and largely unrelated to their business strategy. A little less than one half of all Slovenian SME’s report the lack of financial means as the main obstacle to their involvement in socially responsible activities, which testifies to their perception of social responsibility rather as a cost than an investment into their future. By offering rail passenger transport, the Slovenian Railways fulfil their public service obligation of providing public railway passenger transport services, which is in the public interest. Although the company operates within the area of logistics, its most valuable contribution is in increasing population mobility and improving the use of public transport. A further rise of population mobility is however limited by the state of infrastructure, preventing rail transport services from being brought closer to target passenger groups. The findings of the research show that the company is aware of its responsibility to the customers and employees. Social responsibility plays a very important role, therefore the company is constantly striving to preserve and p
Keywords:corporate social responsibility management employees business operations strategy performance efficiency reputation competitive advantage activities benefits environment public respect dialogue


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