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Title:NAČRTOVANJE IN ORGANIZACIJE PRIREDITVE V PLANETU TUŠ
Authors:Jager, Andrej (Author)
Pisnik Korda, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf VS_Jager_Andrej_2009.pdf (696,79 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Prireditve so organizirano zbiranje ljudi na prostem ali zaprtem prostoru. So eden aktualnejših instrumentov marketinškega komuniciranja. Tušev vzpon na Celjsko kočo je tradicionalna prireditev, ki se enkrat letno v juniju ali septembru izvaja na Celjski koči. V svojem diplomskem delu bom predstavil načrtovanje in organizacijo te za Engrotuš najpomembnejše prireditev na prostem. Predstavil bom koncept prireditve, scenarij prireditve, katera dovoljenja potrebujemo, koliko sredstev se bo porabilo, kakšne kadre potrebujemo, kako je z izvajalci aktivnosti, kakšne so njihove naloge, kdo bo prireditev varoval in spremljal, kdo bodo podizvajalci prireditve, kakšne so njihove naloge, iskanje sponzorjev, kaj jim lahko nudimo in kaj od njih pričakujemo. Posebej je opredeljeno oglaševanje, iskanje sponzorjev pa tudi razlaga splošnih pojmov, ki so za izpeljavo prireditve pomembne. Diplomsko delo je pregled vseh dejavnosti, ki se izvajajo, da bi prireditev bila izpeljana brez zapletov. Brezhibnost je pomembna zaradi obiskovalcev, za katere se prireditev sploh izvaja in brez katerih prireditve sploh ne bi bilo.
Keywords:zakon o javnih prireditvah, marketinško komuniciranje, prireditev, načrtovanje prireditev, organizacija prireditev, sponzor, oglaševanje, izvajanje prireditve, SWOT analiza;
Year of publishing:2009
Publisher:[A. Jager]
Source:Celje
UDC:339.138
COBISS_ID:10177820 Link is opened in a new window
NUK URN:URN:SI:UM:DK:XPIU4GSS
Views:3200
Downloads:898
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:PLANNING AND ORGANISING AN EVENT IN PLANET TUŠ
Abstract:Events are organised gathering of people outdoors or indoors. They are one of the most used instruments in marketing communications. Tušev vzpon na Celjsko kočo is a tradicional event, that is once a year in june done in Celjska koča. In my diploma paper I have defined planning and organising this, for the company the most important outdoor event. I will define the concept of the event, plan of event, what permissions of local authoritiy are needed, financial means needed, staff is need, who are the outside performers, what are their activities, who will guard the event, looking for sponsors, what can they offer us and what can we offer them. Advertising an event and sponsoring are two important concepts important for event making. Diploma paper is an overwiev of all activities for an event is being done without mistakes. Impeccability is important for visitors, which is being an event done for.
Keywords:marketing communications, events, event planning, organising events, sposoring, advertising, SWOT analysis


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